Advertising doesn't have to be expensive. Check this out:
Press Release
Car Antennas Need Warmth, Too
Jack in the Box Restaurants' Festive and Functional Jack Holiday Ball Keeps
Antenna Tops Toasty
SAN DIEGO--(BUSINESS WIRE)--Nov. 20, 2000--Old man winter is one nasty customer. Not only does he nip at your
nose and toes and force you to wear geeky ski caps, but he can also wreak havoc on automobiles. While vehicle owners take care to winterize their cars with antifreeze for the radiator, chains on the tires and de-icer for the door locks, few give thought to their car's antenna, valiantly flapping in the frigid cold. Fortunately for car owners, Jack has.
Cruising in to all Jack in the Box® restaurants on Nov. 20, the new, rosy-cheeked Jack Holiday Ball antenna topper,
complete with a dapper scarf and fuzzy yellow earmuffs, is the best gift owners can give their automobile this year. The Holiday Ball, the chain's third antenna topper bearing the likeness of the company's fictional founder, is offered free with the purchase of a Sourdough Jack® combo or it can be purchased separately for 99 cents...
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Gee, last year I paid 99 centavos for my Jack snowman ball and now they're giving them away free with my favorite sandwich.
photo: businesswire.com
complete press release: biz.yahoo.com
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