Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 210.78

-4.8%

Dec 12 9:30 AM EST

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To: Bill Jackson who wrote (20284)	11/23/2000 12:48:22 AM
From: fyodor_	Read Replies (1) of 275872

<Bill: The question is should AMD start a new name and a new marketing effort. I think not. Look at the mileage Intel has gotten from the pentium.> I think you misunderstood me. The way I read your msg, we are in good agreement. I very much think AMD should keep the Athlon name. I'm simply suggesting that, if the enhancements I listed are true, that it is time to add a "2" to it. Athlon2 and maybe Duron2. FWIW, I don't like the Athlon Ultra name that has been hinted at for the large-cache version of Athlon. It seems a bit too much "GeForce Ultra"-like. I cannot imagine that it would appeal well to the corporate IT types that are supposed to go for the chip. I would also steer clear of "super", "extreme" and other pop words. The name should signal not only performance, but style. -fyo

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