Clearly Canadian Beverage Corp (CLCDF) Message Board

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Gold/Mining/Energy : Clearly Canadian Beverage Corp (CLCDF)

CLV 1.430

0.0%

Feb 8 4:00 PM EST

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To: Shannon Mitchell who wrote (70)	5/28/1997 4:39:00 PM
From: Magpie	of 206

Hi Shannon, I am an investor in this company too and have just recently tried the product. While paying for something else in the local Mac's Milk store I noticed the woman behind me with a bottle of Clearly Canadian sparkling water. I went to the cooler and found a rather large supply of the Sparkling Waters and several Orbitz flavours. I purchased Strawberry-Melon and two bottles of Orbitz Orange-Vanilla and Blueberry-Melon-Strawberry. I enjoyed the Sparkling Water and am still waiting to try the Orbitz. The store manager did not recommend the product saying he ordered a case and it was sold out the same day due to the novelty so he ordered a second case and it is still on the shelf. He claims it is too sweet and even the kids don't repeat order. In fact, he even suggested that if I had stock in this company I should sell it fast. I suggested to him that maybe this was a good time to buy in with the summer approaching and more people becoming aware of alternative beverages. His point about the sweetness, however, rang an alarm bell. With so much concern today with health and diet there could be a big hurdle here for the company to overcome. From my point of view, the taste was good, the shelf appeal was excellent, but the price left a little to be desired. At $1.19CDN + deposit + GST of 7% for 325ml Sparkling Water and $1.59 + deposit + GST of 7% for Orbitz it does not compare favourably with Coke or Pepsi which can still be had for about $0.85 CDN. One final point that concerns me about product promotion. I really do not live a sheltered life and yet I have never seen this product advertised here in Edmonton. People I ask say they vaguely recall the name but also are unaware of the product. Maybe the marketing guys could have a look at this. People don't buy what they are unaware of and a little bit of 'in your face' advertising wouldn't hurt. Just thought I would add my 2 cents worth Take care, Jim

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