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Gold/Mining/Energy : Nuvo Research Inc

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To: DaveAu who wrote (5953)11/29/2000 12:32:30 AM
From: Joe Krupa  Read Replies (2) of 14101
 
Hi Dave,

"It's also sounding like they're not trying to go head to head with the oral NSAIDS, at least initially. They're targeting the other topicals and the people with kidney and G.I. problems."

Could this possibly be good politicking by Dimethaid, until all approvals are in, particularly the FDA? I think we have all been made keenly aware lately (read HPB) that good politics is an essential tactic in seeking regulatory approval.

An all out PR/marketing assault on the oral NSAID market might not sit well with the egos that be at Celebrex or Vioxx. It could possibly intensify political pressure against Pennsaid in other countries who have not yet approved.

Dimethaid knows Pennsaid will eventually take a chunk out of the oral NSAID market, so why rub it in their faces (no pun intended) off the get go? Why risk it? I say, let's be the well behaved new kid on the block until we are in a better position to unleash the full PR machine.

Just some late night thoughts.

Joe
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