Industri-Matematik, Blue Martini Software To Launch Sales, Fulfillment and Customer Service Initiative for E-Business
MT. LAUREL, N.J.--(BUSINESS WIRE)--Nov. 29, 2000--
Comprehensive Customer Interaction Combined with Order Fulfillment Offers Solution For High Volume, Multi-channel E-Business Operations in B2B and B2C environments
Industri-Matematik International Corp. (NASDAQ: IMIC) announced today with Blue Martini Software Inc. (NASDAQ: BLUE) that the companies will work together to provide an e-business solution combining software for interacting with customers and managing high-volume order fulfillment. The solution manages the essential e-business processes involved in revenue generation and customer satisfaction to create an integrated sales, service and delivery system based on the Blue Martini Customer Interaction System and Industri-Matematik's VIVALDI(TM) order fulfillment software.
The combined solution addresses both B2B and B2C e-business requirements to control the quality and velocity of transactions across a supply chain. The Blue Martini Customer Interaction System helps companies build brand equity through catalog management and content management, transaction management, data analysis and personalization across multiple customer touch points. Industri-Matematik's VIVALDI software provides advanced order management, fulfillment and customer relationship management (eCRM) capabilities, integrating logistics, marketing and customer service operations.
"Reliable, high-performance order management and fulfillment plays a vital role in building customer and brand loyalty in e-business transactions," said Patrick McCue, vice president, alliances, Blue Martini Software. "Industri-Matematik provides the proven, enterprise-scale supply chain applications needed to create profitable, long-term relationships with both customers and suppliers, and this alliance blends comprehensive customer interaction with back-end order fulfillment."
According to Hakan Wahlberg, vice president, worldwide product marketing and alliances at Industri-Matematik, "To retain customers and build a sustainable e-business, companies must integrate web sales front-ends with back-end customer support and order management capabilities. Blue Martini offers one of the most comprehensive e-business suites on the market. Our combined solution provides a highly scaleable and adaptable system that enables companies to keep pace with - and support - rapid e-business growth."
The companies will provide integration of VIVALDI with the Blue Martini Customer Interaction System, offering total visibility over web transactions across a trading community's supply chain. The integration is expected to enable exchange of current order and inventory information among web sales, fulfillment and contact center capabilities. The integration will provide customers with web access to the real-time status of orders, as well as enabling contact center agents to leverage order status information to both proactively address customer delivery issues and "cross-sell" and "up-sell" product. The integrated solution is available now.
About Blue Martini Software
Blue Martini Software provides enterprise software applications to understand, target and interact with customers. Companies deploy the Blue Martini Customer Interaction System to interact with customers on the Web, via call centers, in stores, over wireless devices, through e-mail, direct mail and on marketplaces. Business people use the Customer Interaction System to manage catalogs, content, transactions, analysis and personalization. Companies that interact directly with customers build their brands more effectively than those using only traditional media, resulting in increased revenues across all channels. Blue Martini's customers include Oncology Therapeutics Network (OTN), Polaroid, Systemax, Canadian Tire Corporation, Giant Eagle Grocery, Harley-Davidson, Levi Strauss & Co. and Saks Fifth Avenue. Blue Martini can be reached at 650-356-4000 or www.bluemartini.com.
About Industri-Matematik
Industri-Matematik International Corp. (www.im.se) provides high-performance fulfillment and customer service software solutions for B2B and B2C e-commerce. Its applications help companies achieve a Zero Inventory/100 Percent Visibility business model by replacing inventory with information to improve collaboration among a trading community and speed the movement of goods across a supply chain. Customers include market-leading companies such as British Airways, Canadian Tire, Carlton & United Breweries, Ericsson, FedEx Corp., Starbucks and Warner/Elektra/Atlantic as well as B2B and B2C e-commerce companies, including CoShopper.com and Electronic Business Partners (EBP).
"Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, Inc. 2600 Campus Drive, San Mateo, CA 94403. "VIVALDI" is a trademark of Industri-Matematik International Corp, 901 Market Street, Wilmington, DE 19801. Other product and company names may be the trademarks of their respective owners.
This news release regarding the alliance between Blue Martini and Industri-Matematik includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new products or product enhancements by Blue Martini or Industri-Matematik, risk as related to market acceptance of Blue Martini's or Industri-Matematik's products; customization, deployment and/or operational delays or errors associated with products from Blue Martini or Industri-Matematik, or those of third parties; Blue Martini's or Industri-Matematik's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini, Industri-Matematik and others regarding protection of intellectual property; and release of competitive products and other actions by competitors. Further details on these risks are set forth in Blue Martini's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended June 30, 2000, as well as in Industri-Matematik's filings with the SEC, particularly its Annual Report on Form 10-K filed in July 2000. These filings are available on a website maintained by the SEC at sec.gov. These forward-looking statements are generally identified by words such as "expect," "anticipate," "intend," "believe," "hope," "assume," "estimate," "plan," "should" and other similar words and expressions. Blue Martini and Industri-Matematik do not undertake an obligation to update forward-looking statements.
CONTACT:
Blue Martini Software
Andrew Hoerner
(650) 356-4395
ahoerner@bluemartini.com
or
Industri-Matematik
Richard Cardozo
(856) 793-4487
rica@im.se
or
Industri-Matematik Public Relations
Albie Jarvis or Dan Mees
Porter Novelli Convergence Group
(617) 450-4300
dan.mees@pnicg.com
or
Industri-Matematik Investor Relations
John Heilshorn
Lippert/Heilshorn & Associates
(212) 838-3777
john@lhai.com
KEYWORD: NEW JERSEY
BW2191 NOV 29,2000
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