A snippet from a recent article. Read, and make your own decisions:
Another secret to Tut's financial success was mining international markets with a dozen-member international sales team. In Europe, for example, half the population lives in MTUs. For the past couple years, about half of Tut's revenue has come from Asia, where more than 80% of the population lives in apartment buildings.
Studying the numbers led Tut to discover an even larger market: commercial MTUs, or office buildings. Though only 20% of Americans live in an MTU, says Caldwell, 70% work in them. And with 750,000 large commercial MTUs in the United States, Tut estimates the market to be worth $100 billion. "To push the POP out to those buildings creates a gigantic market, much larger than a co-location market in a CLEC-based rollout," says Caldwell.
"We're just scratching the surface of the multi-commercial space," he adds. "That space is going to be even larger than the MDU, and we've only begun to address maybe 1% to 2% of that space. There's nobody really out there ahead of that, either, so I see that as the real wide open territory with potentially the largest market possibilities." |
