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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 229.55+0.2%Dec 5 9:30 AM EST

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To: Victor Lazlo who wrote (112289)12/1/2000 3:38:59 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
Skeeter it's a huge brand name that is worth something. Maybe not 2 billion but somethiing.



Victor,

Brand names are only of value when it is associated with a fine reputation. This is getting closer to a matter of debate with the price testing, privacy issues, bond issuance, stock holders losses, union issue, mis pricing on-line and not honoring the pricing, poor customer service, etc.

Did you notice no one ever used the name W. T. Grant Co. after they filed bankruptcy.
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