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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: Mkilloran who wrote (12090)	12/2/2000 1:29:28 PM
From: art slott	Read Replies (1) of 13157

>>Using a remote control, viewers will scroll through the menu. Clicking on ``TV'' might give a viewer a simple broadcast program, but viewers with digital cable could watch the show from different perspectives. A hockey game, for instance, could be watched from the stands, rinkside or behind the net. In another example, viewers might flip to TV Guide's program schedule where they would see shows and times on one portion of the screen, video ads for anything from movies to cars in another section, and banner ads in a third grouping. By using a remote control to click on an ad, viewers could see more information, and eventually ``click through'' a series of screens to order a product. TV Guide will share in sales generated for each ad clicked or product sold. Gemstar-TV Guide President Joe Kiener says his system is expected to grow from 5 million viewers to 20 million in 2001. Viewers are clicking on ads about four times an hour and go about three clicks deep for price and order information on average, he said. TV Guide Interactive now comes pre-installed, for free, on some TVs, and next year services such as two-way paging will be added.<< dailynews.yahoo.com

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