Sports Entertainment Enterprises
Inc.
6730 S. Las Vegas Blvd.
Las Vegas, NV 89119
Phone: 702-798-7777
Fax: 702-739-9509
sportparkvegas.com
Sports Entertainment Enterprises (formerly Las Vegas
Discount Golf & Tennis) has been rolling the dice on a
theme park in Las Vegas. The company owns 66% of
All-American SportPark (formerly Saint Andrews Golf),
which opened in 1998. Billing itself as a sports-oriented
theme park for families, it is located on 65-acres near the
Las Vegas Strip. Key attractions include the Callaway
Golf Center, a NASCAR SpeedPark, and a Major League
Baseball Slugger Stadium. The company also owns and
operates the Las Vegas Discount Golf & Tennis retail
store, its original business. Chairman and president
Vaso Boreta and his sons own 56% of Sports
Entertainment; an investment group led by tennis star
Andre Agassi owns another 31%.
Key People
Chairman, President, Secretary, and
Treasurer: Vaso Boreta, age 66
President and CEO, All-American SportPark: Ronald
S. Boreta, age 37
CFO: Kirk Hartle, age 34
Manager Human Resources: Michelle Branaugh
Key Numbers
Type: Public Company
OTC: SPEN
Fiscal
Year-End: December
1999 Sales (mil.): $9.8
1-Yr. Sales
Growth: 117.7%
1999 Net Inc. (mil.): ($3.5)
1-Yr. Net Inc. Growth: --
1999 Employees: 156
Top Officers
CEO: Vaso Boreta
CFO: Kirk Hartle
HR: Michelle Branaugh
Top Competitors
Big 5
Gart Sports
Las Vegas Golf & Tennis |
