Sports Entertainment Ent.
OTC : SPEN
Sports Entertainment Enterprises, Inc. owns and
operates one retail golf store in Las Vegas,
Nevada; and owns two-thirds of the outstanding
shares of common stock and one-third of the
Convertible Preferred Stock of All-American
SportPark, Inc. (AASP), a publicly traded
company. The products available in its Las
Vegas retail store consist of a wide variety of golf
and tennis equipment. These products are
generally offered at a discount from prices found
in golf and tennis pro shops, sporting goods
stores and other non-discount retail stores. The
All-American SportPark is a live-action, 65-acre,
sports and entertainment venue located at the
south end of the world famous Las Vegas Strip at
the corner of Las Vegas Boulevard and Sunset
Road.
Sports Entertainment Enterprises, Inc. owns and operates one retail golf store in
Las Vegas, Nevada; and owns two-thirds of the outstanding shares of common
stock and one-third of the Convertible Preferred Stock of All-American SportPark,
Inc. (AASP), a publicly traded company. The Company's business began in 1974
when it opened a Las Vegas Discount Golf & Tennis retail store in Las Vegas,
Nevada. This store subsequently began distributing catalogs and developing a mail
order business for the sale, principally of golf, and, to a lesser extent, tennis
products. In 1984, the Company began to franchise the Las Vegas Discount Golf
& Tennis retail store concept and commenced the sale of franchises. As of
February 26, 1997, when the franchise business was sold, the Company had 43
franchised stores in operation in 17 states and 2 foreign countries.
Las Vegas Discount Golf & Tennis
The Company currently owns and operates a Las Vegas Discount Golf & Tennis
retail store located at 2200 Rainbow Boulevard South in Las Vegas, Nevada. The
products available in its Las Vegas retail store consist of a wide variety of golf and
tennis equipment. These products are generally offered at a discount from prices
found in golf and tennis pro shops, sporting goods stores and other non-discount
retail stores.
Golf merchandise includes golf apparel, clubs, shoes, balls, bags and a range of
accessories including caps, tees and golf instruction videotapes. The merchandise
is sold under nationally known name brands and equipment such as St. Andrews,
Callaway, Spalding, Wilson, Mac Gregor, Titleist, Taylor Made, Ping, Dunlop,
Yamaha, and others.
Tennis merchandise includes a selection of tennis equipment such as tennis
rackets, apparel, balls, shoes and other miscellaneous items. Name brands
include Wilson, Prince, Dunlop, Kennex, Head, Yamaha, Adidas, Fila and others.
The Company's retail business is seasonal, with the heaviest sales during March,
April and May, when outdoor spring activities commence, and in November and
December because of holiday gift purchases.
All-American SportPark, Inc.
AASP has developed a concept for family-oriented sports-themed amusement
parks named All-American SportPark. The All-American SportPark is a live-action,
65-acre, sports and entertainment venue located at the south end of the world
famous Las Vegas Strip at the corner of Las Vegas Boulevard and Sunset Road.
AASP is strategically positioned within a few miles of the largest hotels and
casinos in the world. There are over 125,000 hotel rooms in Las Vegas, and seven
of the top ten largest hotels in the world are within a few miles from AASP
including the MGM Grand, Mandalay Bay, Luxor, Bellagio, and the Monte Carlo to
name a few. AASP is also adjacent to McCarran International Airport that services
nearly 35 million visitors annually.
AASP has a license agreement with The National Association of Stock Car Auto
Racing, Inc. (NASCAR) for the operation of SpeedParks as a part of the
All-American SportPark or as a stand-alone NASCAR SpeedPark. The agreement,
as amended, provides that AASP has an exclusive license to use certain
trademarks and service marks in the development, design and operation of go-kart
racing facilities having a NASCAR racing theme in the territories of Las Vegas,
Nevada and Southern California through December 31, 2003.
The SpeedPark includes three unique tracks to accommodate three styles of
racing: the family Challenge track, the adult Performance track, and the Sprint
junior track. The Challenge track is a 1,200 linear foot reversible road course for
nine-horsepower go-karts designed for families and children 10 and up; the
Performance track is a 2, 200 linear foot road course for twenty-horsepower
NASCAR-style go-karts designed for youths and adults 16 years and older; and
the Sprint track is a 500 linear foot figure eight track for adults and smaller
children. The SpeedParks are comprised generally of the NASCAR Go-Kart
SpeedPark, the Garage Experience, the Winner's Circle, the Infield RV Park,
Victory Lane, the NASCAR Jr. Track, the Tailgater's Dining Circle and the
NASCAR Retail Trackside Trailer Merchandising Experience. Scale model, near
emissions-free, gas-powered stockcars complete with sponsorship graphics and
signage compete on the three tracks. The cars are various scale versions of
NASCAR replicas each designed and engineered to fit each of the three tracks.
The Slugger Stadium is a full size replica of a major league ballpark for batting and
baseball training. AASP has been granted a license from Major League Baseball
Properties to own and operate Major League Baseball Slugger Stadiums. Under
the license agreement, AASP also has the right to utilize certain Major League
Baseball trademarks including those of the All Star Game, Division Series, League
Championship Series and World Series. Slugger Stadium is a nostalgic formatted
open-air batting stadium that attempts to duplicate a major league experience for
its patrons. Unlike batting cages that are the normal industry standard, AASP's
design is a full size stadium that replicates many of the features of a modern
baseball stadium. There are 16 batter boxes and 16 on-deck circles. Batters have
the option of hitting hard or softballs delivered at five different speeds.
The 100,000 square foot Pavilion Building includes a multi-purpose sports arena
(the Pepsi Allsport Arena), specialty retail areas, food courts, meeting rooms,
special events space and leased tenant facilities for food and beverage service and
other Company and tenant operated sports activities including the Boston Garden
Experience Restaurant & Bar, Augusta National Putting Experience, Namco's
Time Out Arcade, The Rock Sport Climbing Wall, and All-American SportPark
Logo Shop. Other attractions are planned including the RealRide SkatePark and
Retail Shop scheduled opening March 17, 2000. The SkatePark will feature the B3
Street Course ramps used in the ESPN X-Games.
At the epicenter of the Pavilion building is the 25,000 square foot Allsport Arena
which can be customized from in-line to traditional skating, league play for a
variety of sports, an artificial turf indoor playing field, concerts, boxing matches,
expos, seminars, cultural and civic events, and large group functions. The Allsport
Arena has played host to indoor professional beach volleyball tournaments,
professional roller hockey exhibition games, basketball tournaments, tennis
matches, ESPN2 Friday Night Fights, annual super bowl parties, large group
events featuring top entertainers, corporate rallies, music and entertainment
events. It includes a giant 32-foot video display, state of the art audio, video, and
lighting system, and movable seating which is adaptable for 1,500 to 3,000 people
to view an event. When the arena is not in use for a scheduled event, it
accommodates the core business use for in-line skaters who are able to skate to
an entertaining multimedia light and sound performance.
The Company's Las Vegas retail store competes with general sporting goods
stores, other discount golf and tennis stores such as the Nevada Bob's and Pro
Golf Discount franchise stores, discount department stores such as K-Mart,
catalog stores and other retailers. Major competitors that advertise through
national magazine advertisements are Nevada Bob's Discount Golf & Tennis and
Edwin Watts. |
