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Biotech / Medical : CMTR-CHEMTRAK FDA OK
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To: DeadHead who wrote (762)5/29/1997 1:09:00 PM
From: Rocketman   of 1172
 
I can't see how you could make money if the booths had to be manned. What do the booths look like and how do they operate, are they automated. The overhead has to be steep unless it is totally automated. Maybe CMTR needs to set it up like a vending machine, you put in your credit card, stick in your finger, the machine pricks you and gives you a result. Actually, the testing booth idea is an interesting one, as you could expand it to include a whole array of tests, including ones like HIV that the FDA doesn't want you doing by yourself because you might kill yourself if you test positive and you don't have counseling. There is no way the booths for cholesterol alone can get into every location that these kits are sold. It might even help the overall market by bringing more awareness to the concept of cholesterol self-testing. You know that Burger King and McDonald's often locate by each other as it tends to increase business at both locations, and not cause a reduction in sales as you would think.

Rman
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