GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: george eberting who wrote (3417)	12/7/2000 12:26:43 AM
From: Mike M	Read Replies (2) of 5582

Zicam has been advertised on television, on radio, in magazines, and on the back page of a Nov issue of TV guide. On TV such shows as David Letterman and Jay Leno and a series of cable channels. On radio Howard Stern is advertising. Any number of magazines...etc. I have personally seen three different TV advertisements. I don't listen to Stern... I believe the annual budget was targeted to $10M, subject to sales.

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