The New Economy and its Winners Message Board

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Strategies & Market Trends : The New Economy and its Winners

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To: Bill Harmond who wrote (3772)	12/7/2000 1:35:26 PM
From: Randy Ellingson	Read Replies (1) of 57684

William, Why doesn't YHOO sell out 95% of their ad space at lower prices, and then let further demand drive their ad rates? I know there countless be many small businesses who would love to advertise on Yahoo, but can't quite afford the cost. Is it internal costs associated with handling the sales, ads, etc that prevent this from being a profitable avenue? Or is it the risk of advertisers lowering their esteem of the Yahoo ad real estate?

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