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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 244.41

+0.6%

Nov 7 9:30 AM EST

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To: Glenn D. Rudolph who wrote (112473)	12/7/2000 3:21:12 PM
From: H James Morris	Read Replies (2) of 164684

>CHICAGO, Dec 7 (Reuters) - FCB San Francisco, a unit of Chicago-based True North Communications Inc. said on Thursday it has resigned from the Amazon.com advertising account, citing fundamental disagreements with the online seller of books, music and other items. FCB, which has been the ad agency for Seattle-based Amazon.com since April 1997, said it created a number of award-winning radio and television campaigns for Amazon.com, including the Amazon sweatermen campaign that won praise and many advertising awards, the company said. The agency said it made the decision reluctantly pointing to "fundamental disagreements with the direction that Amazon.com was taking for 2001." A spokeswoman for FCB San Francisco declined to comment on a value of the account. True North stock fell 10/16 to $36-3/16 on the New York Stock Exchange. Amazon.com fell $3 to $20-5/8 on the Nasdaq. The online retailer spent an estimated $90 million on its holiday marketing campaign in 1999, according to trade publication Advertising Age. REUTERS Rtr 14:18 12-07-00

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