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Politics : Formerly About Advanced Micro Devices

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To: Jack L. Dlugach who wrote (454)6/27/1996 1:34:00 PM
From: David B.   of 1586313
 
Jack -

Chevy's are more than ok for the VAST majority of the marketplace.
But you don't see the Chevy's in too many Compaq, Dell, IBM, H-P, AST,
Digital, NEC/Packard-Bell, etc. parking garages. Intel's branding campaign, along with their co-op program, has essentially killed the competition.

My concern with AMD is: how do they get the word out that they have as good a product as Intel's (or soon will at the higher speeds), how do they "brand" their processors, how do they tell the business consumer that CHOICE is in the business community's best interest? Over the long term (next 12 months), Intel's (monopolistic?) power will probably determine the viability of a few "major" processor manufacturers. Intel's power is also very dangerous to the box manufacturers. I'm surprised a few of them haven't done more about it.

Any ideas on how AMD should attack the marketplace to build or, at least, maintain marketshare? It's a tough question.

David
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