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Technology Stocks : METRICOM - Wireless Data Communications

MCOM 0.0165

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3:02 PM EST

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To: Stephen Ettorre who started this subject	12/9/2000 2:30:30 PM
From: tensforme	Read Replies (2) of 3376

I have just drafted a letter which I plan to FAX and/or mail on Monday to Mr.Dreisbach, Mr.Estell and Mr.Wernke. But before I send it I'd like some feedback. My theme is the RicoChet ad campaign, which many here have expressed dissatisfaction with. In fact I have yet to hear a positive comment regarding any aspect of the ad campaign. Not one. If you are interested in reading my letter I would love to have your input. (Please!) Please answer the following: 1) Do the Rico/Chet ads succinctly convey the Ricochet message? Why or why not? (What in your opinion IS the Ricochet message?) 2) What bothers you about these ads? What do you like about them? 3) Would you scrap the bond characters entirely? 4) What type of ad would you like to see for Ricochet? 5) What tv ads have you enjoyed recently? (I like the Staples robot!) At any rate, give me some ammunition. As well as your fax or email and I'll send you my rough draft. Regards, Charlie R.

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