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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Mike Buckley who wrote (36349)	12/10/2000 1:48:26 PM
From: mmbw	Read Replies (1) of 54805

>>I think that speaks to the issue that Apple at one time was a dominant chimp in niche markets. In the early days it dominated the education market (though maybe not because of its open architecture as much as because of its marketing plan?) and the market for manipulating video and graphics such as desktop publishing. So there was a certain amount of "openness."<< Mike, I believe that the reason Apple dominated the education market in the 80's was because it was an easy computer to use. Even young children found the Apple OS fun and simple. That is the beauty of their product even today. No Windows to muck things up. Unfortunately Steve Jobs didn't grasp the significance of taking Apple onto Main Street. Martha

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