PCLN on it's way back up, Watch for new TV Ads
Priceline.com Announces Travel Sales Milestones In New Holiday Ad Campaign
In less than 3 years of operation, priceline.com reaches 6 million airline tickets, 2 million hotel room nights and 1.5 million rental car days sold
NORWALK, Conn.--(BUSINESS WIRE)--Dec. 11, 2000-- ``He said, 'name your own price'. And you did. 6 million airline tickets sold. 2 million hotel room nights sold. 1.5 million rental car days sold. Happy holidays. See you in 2001. Priceline.com.''
Framed by photos of William Shatner's ``Troubadour'' ad series and accompanied by a Jimi Hendrix-like rendition of ``2001: A Space Odyssey'', these latest travel sales milestones form the centerpiece of a new priceline.com holiday TV ad that kicks off today on national TV and runs through December 31st.
As was the case with priceline.com's other ad spots this year, this latest one features another well-known rock musician. This time, the distinctive guitar track was provided by Page Hamilton, formerly with the band Helmet.
``The new ad is really about three things,'' said priceline.com President and CEO Daniel H. Schulman. ``It's a fun thank-you to customers who made it possible for us to sell almost 10 million combined tickets, hotel room nights and rental car days in less than 3 years of operation. It's a celebration of our 2000 ad campaign, which put priceline.com over the top as the #1 most-recognized e-commerce brand according to independent research. And it's a reminder that we'll be ready in 2001 to help you save money on your airline tickets, hotel rooms, rental cars, and more.''
About priceline.com
Priceline.com is the Name Your Own Price(sm) Internet pricing system that provides services across four broad product categories: a travel service that offers leisure airline tickets, hotel rooms and rental cars; a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee; an automotive service that offers new cars; and a telecommunications service that offers long distance calling services. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees. In these arrangements, priceline.com generally receives royalties for licensing its intellectual property. Priceline.com also holds securities carrying the right to purchase a significant equity stake in the licensees under certain conditions. Unless those rights are exercised, the results of licensee operations will not be included in priceline.com's financial statements.
Information about Forward Looking Statements
This press release may contain forward-looking statements. Expressions of future goals and similar expressions including, without limitation, ``may,'' ``will,'' ``should,'' ``could,'' ``expects,'' ``does not currently expect,'' ``plans,'' ``anticipates,'' ``believes,'' ``estimates,'' ``predicts,'' ``potential,'' or ``continue,'' reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: inability to successfully expand the Company's business model both horizontally and geographically; adverse changes in the Company's relationships with airlines and other product and service providers; systems-related failures; the Company's ability to protect its intellectual property rights; the effects of increased competition; losses by the Company and its licensees; any adverse impact from negative publicity and negative customer reaction relating to recent announcements concerning the Company; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q and Form 10-K filings with the Securities and Exchange Commission.
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