MicroSoft Teams-Up with HouseHold Direct
NEW YORK, Dec. 11 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). MicroSoft's MSN Internet division has joined with HouseHold Direct to promote their respective Internet and E-Commerce businesses. The first leg of this joint effort began recently with MSN featuring HouseHold Direct's Win-A-New-Home Sweepstakes, a Grand Prize valued at $275,000. MSN and HouseHold Direct believe working together will be mutually beneficial.
With MSN's 47 million monthly Web Site visitors and HouseHold Direct's unique member benefits programs both companies agree each will attract new customers. Visitors to either HouseHold Direct's or MSN's Home Page or MSN/HomeAdvisor.com will be able to enter the Sweepstakes that runs through December 24th.
The Grand Prize is a brand new, built from the ground up, custom Lindal Cedar Home. Pictures of the Lindal Home, floor plans and contest rules can be seen on HouseHoldDirect.com's and on MSN.com's Web Site. The home is valued at $200,000, and, the winner receives an additional $75,000 to purchase the land.
HouseHoldDirect.com is a member-based organization that provides its members with the actual manufacturer -- distributor cost prices on tens of thousands of household products and services consumers buy everyday. Members can either peruse the products listed in the database or e-mail the product information to HouseHold Direct's Personal Human Assistants® who researches the request.
Bill Thompson, Executive Vice-President of Marketing for HouseHold Direct says, ``Our members now know exactly the true cost of a product. They may either have us get their selection for them or use the information to obtain better pricing research, thereby becoming better-informed consumers. Federal government statistics show that 40% of the amounts of money consumers spend on their major household purchases go to retail mark-ups. Our members are able to keep that money. It's just like they're getting a free 40% pay raise.''
Sara Naraitz, Product Manager for MSN's Home Advisor, adds, ``Consumers already use HomeAdvisor.com for a wide array of home-related needs -- from finding to financing to decorating and more. By teaming up with HouseHold Direct on the Win-A-New-Home Sweepstakes, we're offering them the chance to win their dream house as well!''
There is no purchase required to enter the Win-A-New-Home Sweepstakes. Both HomeAdvisor.com and HouseHold Direct wish everyone good luck.
About HouseHold Direct
The mission of HouseHold Direct is to empower consumers by creating the largest and most powerful private wholesale consumer-buying network in the world. HouseHold Direct is pursuing a market consolidation strategy within the wholesale membership industry through its ``brick and click'' shopping platform. Central to this strategy is the ability to offer direct manufacturer and distributor pricing, extensive information, merchandise expertise, fulfillment capabilities, in-home delivery and quality customer service to our members. This superior personalized shopping environment and consumer experience creates the ability to ``live much better for much less''.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
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