HouseHold Direct Offers Update on Microsoft HomeAdvisor Sweepstakes Promotion Contest Registrants Exceed 50,000 Hopeful Consumers
NEW YORK, Dec. 13 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). In an effort to inform the shareholders of the progress regarding the recently announced promotion with MSN HomeAdvisor Sweepstakes, the Company is pleased to announce that the rate of contestant registration has increased significantly since the Microsoft (Nasdaq: MSFT - news) promotion program began.
During discussions with the team at MSN's HomeAdvisor, it was learned over 50,000 contestants registered for the HouseHold Direct New Home Sweepstakes. The Company believes the increased traffic by MSN's participation will be very significant as these contest entrants are made aware of the membership benefits available through HouseHold Direct.
HouseHold Direct expects to offer additional promotional programs which will continue to expand the number of consumers. The idea of purchasing new brand name products at an average of a 40% discount from retail is proving to be an exciting and substantial promotional tool for several marketing partners.
As the Company continues to roll out the operational phase of the business plan in order to continue to drive top line revenues, there is an increased opportunity to develop additional partnership and membership market expansion relationships. Currently, the Company is reviewing multiple programs, alliances and partnerships.
``When Web-shoppers go online, they look for incentives that have real and significant value,'' reports John D. Folger, President and CEO of HouseHold Direct. ``We are working very hard to bring our current and potential members more value than they can get anywhere else.''
About HouseHold Direct
The mission of HouseHold Direct is to empower consumers by creating the largest and most powerful private wholesale consumer-buying network in the world. HouseHold Direct is pursuing a market consolidation strategy within the wholesale membership industry through its ``brick and click'' shopping platform. Central to this strategy is the ability to offer direct manufacturer and distributor pricing, extensive information, merchandise expertise, fulfillment capabilities, in-home delivery and quality customer service to our members. This superior personalized shopping environment and consumer experience creates the ability to ``live much better for much less''.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct.com, Inc.
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