. . . Interactive TV. . . the Players. . . .NEWS: ARTIFACT JOINS ACTV'S GROWING LIST OF INTERACTIVE TV ADVERTISING PARTNERS; SPOTON ITV AD SERVICE CONTINUES TO GAIN MOMENTUM BUSINESS & TECHNOLOGY EDITORS NEW YORK & LOS ANGELES--(BUSINESS WIRE)--DEC.
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NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Dec. 14, 2000--ARTiFACT,
an integrated content creator and designer of interactive TV (iTV)
advertising, today announced that it will work with ACTV, Inc.
(Nasdaq: IATV.O) to support ACTV's leading-edge, proprietary
software-based products and services for digital iTV and enhanced
media.
The partnership will initially focus on iTV advertising
initiatives that leverage SpotOn(sm), a service of the ACTV-led
Digital ADCO, Inc. venture. SpotOn is an end-to-end, software-based
and TV-centric system that enables the delivery and accounting of
highly targeted and interactive TV advertising, featuring full-motion
video. AT&T has agreed to deploy the SpotOn technology in conjunction
with a project managed by AT&T Media Services. ARTiFACT and ACTV will
also collaborate on projects that utilize ACTV's One To One TV(sm) and
HyperTV(R) products and services. ARTiFACT will work closely with the
creative team in ACTV's Los Angeles office.
"We have a firm belief in the rapidly approaching proliferation of
interactive TV and we're committed to supporting our clients in this
new and challenging space," said Steve Armstrong, CEO, ARTiFACT.
"ACTV's technologies, especially SpotOn, are exciting to consumers and
advertisers alike."
ARTiFACT's mission is to provide the advertising and entertainment
industries with fresh, forward-thinking media and design solutions.
Its Interactive TV module, ARTiFACT (+)iTV, is a pioneering designer
of iTV ad concepts. Working with software developers and third party
iTV consultants, ARTiFACT (+)iTV has conceptualized and executed dual
screen and single screen solutions for such brands as Acura,
ActiVision, 20th Century Fox Film Corp., Airtouch (now Verizon) and
Earth Communications Office.
"ARTiFACT understands the impact SpotOn, and interactive TV in
general, can have on our industry," said Art Cohen, senior vice
president of ad sales and e-commerce, ACTV. "We have attracted some of
the leaders in the media, entertainment, advertising and technology
sectors who understand the power and ready-to-deploy nature of our
technologies. We're glad to add ARTiFACT's creativity and experience
to our list of partners."
ACTV created its Digital ADCO subsidiary with Motorola Broadband
Communications Sector to redefine traditional TV advertising. ACTV,
Motorola and OpenTV have joined forces for the international
deployment of SpotOn. Other SpotOn partners include Grey Global Group,
Young & Rubicam's The Media Edge, Starcom Worldwide, CYLO,
Random/Order, GSD&M, Microsoft TV, Scientific-Atlanta, PowerTV,
SeaChange, nCube, Qpass, Net Perceptions and Nielsen Media Research,
among others.
About ARTiFACT
ARTiFACT is an integrated content creator, organized around
creative teams drawn from cooperative modules: Design, Creative
Editorial, Production and Interactive TV. Capitalizing on the
resources of each these modules, the company works with clients to
expand their message across the most appropriate mediums, both
conventional and emergent.
ARTiFACT (+)iTV functions as a one stop iTV shop from concept to
production and functional implementation for advertising agencies and
their clients. ARTiFACT (+)iTV has strategic alliances and developer
status with such leading edge companies as OpenTV, Microsoft TV,
Worldgate, Liberate, Canal+, ACTV, and ActZero.
About ACTV, Inc.
ACTV, Inc.'s (Nasdaq: IATV.O) patented enhanced media technologies
are incorporated into the company's Enhanced Media Services, Inc.
subsidiary. These technologies are marketed under the brand names
HyperTV(R) (http://www.hypertv.com) and Bottle Rocket
(http://www.bottlerocket.com), among other products and services. ACTV
also created interactive, one-to-one digital television with its
proprietary One To One TV(sm) software and programming capabilities.
SpotOn(sm), the advertising application of One To One TV, is a service
of ACTV subsidiary Digital ADCO, Inc (http://www.spoton.tv).
ACTV has developed an extensive patent portfolio that broadly
covers the core methodologies for enhancing television, radio and
other audio visual programming with an array of synchronous and
non-synchronous Internet-based functions, and for the creation and
delivery of interactive, one-to-one digital television.
Based in New York City, ACTV has key strategic relationships with
many of the dominant players in the Internet, television and digital
technology fields, including Liberty Digital, Inc. (Nasdaq: LDIG.O),
Motorola (NYSE: MOT.Ncluding Liberty Digital, Inc. (Nasdaq: LDIG.O),
and AEX: OPTV), and Liberty Livewire Corporation (Nasdaq: LWIRA.O). For
more information, visit actv.com.
This news release contains forward-looking statements as defined
by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning plans,
objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements which are other than
statements of historical facts. These statements are subject to
uncertainties and risks including, but not limited to, product and
service demand and acceptance, changes in technology, economic
conditions, the impact of competition and pricing, government
regulation, and other risks defined in this document and in statements
filed from time to time with the Securities and Exchange Commission.
All such forward-looking statements, whether written or oral, and
whether made by or on behalf of the companies, are expressly qualified
by the cautionary statements and any other cautionary statements which
may accompany the forward-looking statements. In addition, the
companies disclaim any obligation to update any forward-looking
statements to reflect events or circumstances after the date hereof. |
