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Strategies & Market Trends : Value Investing

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To: cfimx who wrote (11599)	12/15/2000 5:19:13 PM
From: Bob Rudd	Read Replies (1) of 78497

re ANF: <<they USED to wear Tommy Hilfiger too. Now they wear Fubu. This isn't to say that it's not a cheap security. It just not a "buffet" company. >>Point taken - nothing is etched in stone - even solid brands. The fickleness of youth works against this brand, even as peer envy helps build it. Consequently I didn't and wouldn't pay a premium for the brand. Nevertheless, branding has value and the more closely a customer base identifies with a brand, the more resistant to competitive inroads and the more time to fix fashion missteps. Didn't WEB pick up JNY and another branded fashion apparel company recently? And I suspect ANF's branding is closer to WEB's tradtional, Coke, Sees Candy, approach than his more recent forays into bricks, carpet, paint, and drywall.

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