Reading the PZL 10q and last year's 10k
Penzoil has three divisions, and other "Jiffy Lube"
centers that are accounted for separately.
The division that includes motor oil products
is "Lubricants and Consumer Products". Lubricants
are basically the motor oils while consumer products all
various types of auto products ranging from car wax to
air fresheners. The motor oils are distributed in over
eighty companies and various retail centers (eg Pep Boys)
as well as what are referred to second tier locations like
convenience stores (eg. 7-11's) as well as gas stations.
The motor oil sales include both sales to garages and
directly to consumers. Per the SEC 10q & 10k there
was no detailed breakdown of the 3 division numbers
into the various subcatagories of lubricants and
consumer products or lubricant sold to the consumer
vs sold to garages et cetera. Regardless the
amount of net sales annually for just this one
division containing motor oil were quite substantial
and are as follows:
from 10 q:
Net sales for the Lubricants and Consumer Products
segment were $502.4 million and $1,516.8 million for the
quarter and nine months ended September 30, 2000,
Net sales, all of which were to the Lubricants and
Consumer Products segment, were $49.7 million and
$142.2 million for the quarter and nine months ended
September 30, 2000, respectively.
from 99 10k:
LUBRICANTS AND CONSUMER PRODUCTS. Net sales for the
lubricants and consumer products segment in 1999 were
1,894.3 mill ($1,894,300,000) million compared to
net sales of $960.5 mill ($960,500,000) for 1998.
=====================
Though it is true most people do not change their own oil,
it is also true that many people do buy several quarts
betw. oil changes to top off their oil at gas stations
or that they keep in their vehicles. Considering the
number of cars on the road, that is still a significant
market for product sales. Moreover, per this promotion,
I see nothing that precludes an autoshop that buys oil,
through a relationship with a retail distributor,
from participating in this promotion.
Are the incentives great enough to log on and
register,saving one's cap to get a basketball or video?
Will most people log on just to register for final four
tickets without buying any products? Will most
people not know to log onto the website unless
they buy the product? Will some people simply
throw out the caps? Will the promoted incentives be
the small difference that makes he consumer buy
Penzoil instead of STP? Will this
promotion that says "wins a chance for final four
tickets and NCAA basketball prizes" by buying Penzoil
motor oil be advertised at basketball games and possibly
on television or through other mass marketing
targeted to basketball fans during b-games
to whom these seemingly unexciting (to some)
incentives are quite appealing?
Who is providing the free one year internet and how
is that tied into the promotion? What if that free
provider is one of the big two free ISP's?
How is the volunteered info going to managed,
and what models can be extracted from that info
for future PZL sales, mycard sales, and affinity sales?
Right now I'm pleased that the site looks well done
and will be very interested to see how this promotion
proceeds.A lot of questions that if not answered
affirmatively will mean more non-execution. It will be
very interesting to see if the Roix regime can
actually execute the model that Gordoon could only promote.
With the data mining in house via Affinity,
what may have previously seemed unprofitable
may be quite profitable. Plus were there IT
revenues derived from this promotion for GS?
Just how much exposure will GS derive from
piggy backing off of PZL, and how much traffic will
this direct to GS? Will this directed traffic
lead to more hits and affiliate buy throughs
making the advertising space more valuable without
the onus of the costs for advertising that space?
The 10k or 10q that accounts for Affinity
will be interesting. Where the 8-k is for this
acquisition is a legitimate question, and should be
asked everyday until it is released....
Again a lot of questions..... a lot of reasons for
skepticism but a few for guarded optimism as well.
Haven't been tossed in SI jail since June of '99
except for one 2 day stint, plus have apologized
to many for many of my past over emotional over reactions....
even to birdy though he's still acerbic toward me...
(Though one or two IMO have been too reprehensible
and radical for me). Maybe from the Christian
beliefs I hold, I believe some can learn from their
mistakes and redeem themselves, while I realize others
can't. Some can atone while some lack the self awareness
for such contrition.
Regardless of my own soul searching, at this time
I'm willing to see if what has IMO always been
an interesting b-model can actually and be finally
implemented in such a way that it actually
generates revenues by Roix.
I know TIGI's history, I know my own history...
but unlike some others I choose to live in the
present rather than loiter in the past.
Yes there are legitimate reasons for concern,
and yes I may be wrong or naive to take additional
risks. However, IMO the b-model has actually improved
and I want it to succeed, though I realize that
there is a good probability that it won't as history
may again repeat itself.
Again though pseudo saviors slinging insults ranting
like drama queens aren't IMO constructive or
serving any ones needs other than their own
regardless of their contrite pretense.
Anyway time will tell and I have the time to wait.
Well, I just wasted another 15 minutes of my life....
(Writing is pretty effortless for me and doesn't
demand that much effort ) Oh well , in contrast to many,
I spend very little of my time compared to those who post
so frequently during the day as well as at night
over a stock they do not own....when many like myself
with real jobs are working.
z |
