Anthony @ Equity Investigations, Dear Anthony, Message Board

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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Anthony@Pacific who wrote (64839)	12/20/2000 10:21:01 AM
From: StockDung	Read Replies (1) of 122087

NOW THEY TELL YA->Best to avoid Amazon.com stock, S.G. Cowen says PALO ALTO, Calif., Dec 20 (Reuters) - S.G. Cowen Securities Tuesday said it was best to avoid Amazon.com Inc <AMZN.O> shares, even at their current depressed level, since the online retailer faced significant challenges selling merchandise after the holidays and meeting its goal of profitability by late 2001. In an informal research note, analyst Scott Reamer said that while Amazon looked poised to achieve targeted fourth-quarter revenues of $1.05 billion, a bigger challenge awaited the company in the first quarter, when "consumer spending habits are likely to see their worst levels." "To the degree that an economic 'hard landing' is coming true, we believe it is having its affect on lesser online retailers in the fourth quarter and will complete its cycle in the first quarter with the stronger retailing players," Reamer wrote. "To the degree that Amazon has a particularly difficult first quarter revenue-wise, we think the Street could start to question anew their stated ability to reach some form of continuing profitability late in 2001." Reamer also noted that meeting stated revenue goals was not the only challenge Amazon faced this quarter. "The question now becomes one of 'at what cost,'" he wrote. "To what degree has Amazon been able to continue rationalizing (its) fixed and variable cost structure?" 17:40 12-19-00

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