STOCKUP REPORT: (Includes Production of StockUp Report and Tri-Fold High Gloss Brochure.) tenkwizard.com
EXHIBIT C
MARKETING DIRECT CONCEPTS, INC.
GUIDELINES FOR PROVIDING MATERIAL ON BEHALF OF YOUR COMPANY'S ADVERTORIAL.
Marketing Direct Concepts, Inc. (MDC)can not review all documents
provided by the Company, so it is important to provide MDC with information
about your Company using the following guidelines. MDC's staff writer will
construct an advertorial piece (to be used in all regional and national media)
based on the information provided by the Company.
The basic prohibitive in all of the important statutes and rules that
will create a liability under the Federal SEC laws is directed against making
false and misleading statements. The following are general guidelines to be used
when providing MDC with material for the purposes of writing Company advertorial
pieces. 1. The best information to use will be all materials that will
provide factual and truthful information on the Company" history,
operations, technology, research and development and products.
2. Financial information which is audited and public.
- Example: "For fiscal year end 1995 the Company revenues
were $XXXX.XX."
3. Names of outside persons, companies or products may not be used
without the express, written permission of the "entity". This
involves providing the "entity" with a copy of the proposed
statement specifying where it will be printed and obtaining
written consent of the "entity".
4. All references must have verifiable sources.
- Example: "The market of this technology has been
estimated to be in excess of $50 million. (See Forbes
Magazine pg. xx, Aug., 1996.)
5. Projections, whether of financials, sales, or otherwise are
dangerous as they may be relied upon as fact. If not met, they can
be the basis of law suits. All projections must be pre-released in
a Company press release prior to any MDC publishing.
6. Exaggerations, exclamations and (puffing) are to be avoided at
all times.
7. An omission of material fact is also considered misleading if
not fully disclosed.
- Example: "The Company received a large order for their
product - however, the Company failed to state the order
was given at a 60% discount off the Company's regular
prices. The statement could then be fraudulent and
misleading.
Follow the above guidelines and you will build a more loyal shareholder base. At
Marketing Direct Concepts, Inc. we believe if you UNDER PROMISE and OVER DELIVER
THE SKY IS THE LIMIT
9
11 EXHIBIT D
MARKETING DIRECT CONCEPTS, INC.
PRICE LIST FOR PURCHASING MEDIA & SERVICES
There are no additional charges for these items other than the telephone charges
set forth in paragraph one of the Agreement and those set forth in Exhibit B.
PRINT MEDIA (Prices are for full page, full-color ads unless otherwise
specified):
Readership in most of magazines listed below is at least 3x circulation
MAGAZINE CIRCULATION RETAIL COST
United Airlines Hemisphere 525,000 $42,360.00
Delta Sky 525,000 $42,360.00
US Airways (Attache) 442,000 $31,865.00
North West Traveler 350,000 $23,820.00
American Way 600,000 $38,244.00
South West Spirit 375,000 $20,000.00
Robb Report 220,000 $10,400.00
Worth 550,000 $32,400.00
Financial World 560,000 $23,000.00
Golf 1,500,000 $77,000.00
Registered Representative 90,000 $15,000.00
THERE IS A $400 CHARGE WITH EVERY CHANGE IN AN ADVERTORIAL PIECE, FOR FILM AND
MATCH PRINTS.DESIGN:
Creation, Design and Layout of Full-Color $50,000.00
Corporate Marketing Fact Piece
(Includes risk and upside potential all graphics, pictures ,text, printing of
35,000 and mailing to brokers.)
(All information must be gathered and compiled by an independent analyst group)
INTERNET:
Web Site 40,000 - 50,000 $10,000/mo
hits per day*
1,350,000
hits per month*
RADIO:
StockUp Radio Network 1,200,000* est. $15,000.00 per each 6
Listeners per show min. corporate segment
TELECONFERENCES:
Line Set Up Cost $1500.00
800 Service/active or non-active listeners Up to 550 people $.50/min. per listener
STOCKUP REPORT:
(Includes Production of StockUp Report and Tri-Fold High Gloss Brochure.)
Note: MDC does a Maximum mailing to subscribers every 2 months to avoid
saturation
Mailings to Subscribers 75,000 $75,000.00
Additional Mailings per 10,000 $6,000.00
*Both Hits and Listeners are increasing weekly |
