Starbase Corp. Teams With Online Cable Network Company To Manage E-Commerce Initiatives
December 21, 2000 08:02:00 AM ET
SANTA ANA, Calif.--(BUSINESS WIRE)--Dec. 21, 2000-- StarTeam Increases Team Productivity Enabling the Efficient Management Of Web Development Projects
Starbase Corp. SBAS, the leading provider of collaboration products for the creation and management of integrated code and content e-business applications, Thursday announced the implementation of StarTeam as the digital asset and Web development management standard for a growing Internet and cable network media company.
StarTeam is the foundation for the Web development processes in place at the company, managing the code and content for an increasing number of e-commerce Web sites. StarTeam has enabled the re-use of existing code and content contributing to improved development efficiency while maintaining the quality of Web projects.
"Workflow and central repositories in good content management systems facilitate automated re-use of common software elements," stated Rikki Kirzner, director, application development and deployment for IDC, a global market intelligence and advisory firm.
"By maintaining a centralized location for approved content styles and elements, companies can reduce costs of development through the re-use of content and avoid duplication of effort. Because software code is a major element of Web content, content management tools must have the robustness to support technical contributors as well as non-technical content providers."
Kirzner continued, "Good Web content management tools are absolutely essential to an e-commerce company that wants to maintain high-quality content, protect its brand and avert a major source of errors that can cause disruptions in its ability to conduct business across the Web."
Starbase's customer required a digital asset management solution that would meet the growing development demands of the organization's increasing number of highly complex Web sites. StarTeam allows the organization to continually define and refine its development processes and procedures. StarTeam's ability to adjust to the organization's requirements, rather than enforce a set of pre-defined processes, was an important consideration in the decision to standardize the development of code and content on StarTeam.
"Today's Web development environments can be very complex, requiring high levels of performance from code and content management solutions," stated Lydia Patterson, vice president Starbase Products Group. "StarTeam's ease of use and object linking central repository enabled our customer's entire development organization to re-use existing code and content, increasing productivity without compromising the quality of Web projects."
Patterson continued, "Our highly visible Internet customers are discovering that the collaboration and process management features of StarTeam deliver not only the quality and scalability they require, but also increase development efficiency."
About Starbase
Starbase is the leading provider of collaboration products for the creation and management of integrated code and content e-business applications. Collaboration is the simultaneous coordination, management and communication of geographically dispersed contributors of both code and content for e-business applications.
With more than 1,625 StarTeam customers worldwide, the company's technology supports the continuous cycle of creating, linking and managing digital assets, which comprise complex e-business applications.
Starbase products enable users with differing technical and functional backgrounds to collaborate on the production of Web sites and e-business initiatives from multiple locations. Companies and organizations, including leading corporations such as AIG, Aether Systems, BMC Software, ComputerJobs.com, Dell Computer, DiTech.com, eTour.com, Hollywood Entertainment, Intel, Lucent Technologies, Motorola, Oxygen Media, PepsiCo, Pioneer Group and Seagate Technology have selected StarTeam to manage their e-business development projects.
Starbase has headquarters at 4 Hutton Centre Drive, Suite 800, Santa Ana, CA 92707. Tel: 714/445-4400. Fax: 714/445-4404. Visit Starbase's Web site at www.starbase.com.
Note to Editors: Starbase and its product names are trademarks of Starbase Corp. All other product and company names herein are trademarks of their respective owners.
Forward Looking Statements
When used in the preceding discussion, the words "believes, expects, or intend to" and similar conditional expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, (i) conditions in the general economy or the software industry, (ii) the timely development and market acceptance of products and technologies, (iii) competitive factors, (iv) demand for team productivity software products, (v) sell-through of products in the sales channel, and (vi) other risks described in Starbase Corp.'s SEC reports and filings.
© 2000 BusinessWire |
