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Technology Stocks : Gateway (GTW)

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To: Jon Koplik who wrote (7750)	12/21/2000 10:53:40 AM
From: Cynic 2005	Read Replies (1) of 8002

<<Gateway turns showrooms into PC supermarkets By: Linda Harrison in New York Posted: 18/12/2000 at 17:39 GMT Gateway has changed its retail strategy in a last-ditch attempt to shift Christmas stock. From now until December 24, US shoppers will be able to walk out of any Gateway store with a shiny new PC under their arm. The PC maker previously used these outlets as showrooms for its products - which punters would order and have shipped to them. Three PCs will be on offer through the scheme, which will run in all of Gateway's 320 Country Stores - the Gateway Essential 700 PC at $799, Essential 866 Digital Photo PC at $1,299, and Select 1000 Digital Music PC at $1,599. There was more than a hint of desperation in the announcement, made in the last shopping week before Christmas. In an effort to drag in the punters, the manufacturer is also offering them the chance to send free seasonal video greetings from its stores - Gateway staff will even set aside valuable selling time to help shoppers record and send the snippets. It will also have a prize draw to give away 100 digital cameras to store visitors. >> theregister.co.uk

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