Direct Focus Inc. (DFXI) Message Board

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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Andrew G. who wrote (46)	5/31/1997 7:48:00 PM
From: trilobyte	of 768

Hi Andrew, when I spoke to Rod, he mentioned something about increasing the presence of Bow Flex machines at the level of retail. I don't know how exactly they plan to proceed, though. If they do, they should do so carefully so as not to impact margins too strongly. I wouldn't say that INTC and IBM are particularly overvalued (look at the small percentage drop INTC suffered after preannouncing a drop in revs compared to the previous quarter). MSFT perhaps. Maybe valuations of other blue chip companies such as COKE and McDonald, which seem high, may to some extent be due to the recent infatuation with index funds. But I tend to agree with you. I have seen several of my microcap investments either go down or stagnate. back to BFX. I'm still optimistic, mainly because it does seem that someone with deep pockets is bidding for the stock. Again, 16 300 shares at 1.20 on the bid. Eventually, whoever is selling will have sold (hopefully!!). I've just received my annual report. One negative which will impact earnings is that 20% of profits were due to a tax credit last year. In the first quarter of this year, BFX had to pay 35% tax rate. They still made 0.03 cts US/share (superb performance!). So my expectation is that income will be more or less flat this year with revs sharply up again. At 1.20$ cdn/share, I think BFX is an absolute steal! trilobyte

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