Thanks. I'm not sure we understand each other. Maybe I wasn't being clear.
You say --
"other than that the new way will allow the targeted ads to show on the viewers television screen."
-and you mention-
"intrusive, irritating pop-up ads that are suddenly appearing on some internet sites"
Let me try again. Twice in a row, now, the network television program "Who Wants To Be A Millionaire" has been displaying very annoying "pop-up" cartoon "balloons" overlayed on the usual TV program while the program is going on. These balloons are designed to look like the cutesy speech-balloons used in comics and cartoons. In this case, the content is confined to dreary attempts at flippant one-liners about the program content as it is occurring. Though non-commercial for the moment, one can easily imagine this technology fast evolving into a distracting blizzard of commercial ads.
I recall the recent c-c, for example, where ACTV executives spoke glowingly about how their technology could put a "button" on the image of a lamp, for example, on the set of some drama or on the actor's sportscoat -- and viewers, so they say, 'who want to know where to buy such an item' can 'click on the button.'
While you are definitely right about pop-up ads on the Internet interrupting content, I am talking here about the same kind of crap showing up on my television set while the program content is playing! I don't want ads "show[ing] on the viewers' television screen" -- not when it's my screen! Although I recognize that Madison Avenue and Hollywood are as one when it comes to the audience -- they think we're all stupid cows -- I doubt anyone outside of an insane asylum will like this kind of merchandising, either. Not when it clutters the screen during the program itself.
I understand "targeting" of ads to mean merely that the network/advertiser/program will try to figure out which kinds of ads appeal to which households and then selectively pop only those onto your screen. Well, if this is what they have in mind, and the ads pop-up while the program is unfolding, I can save them the research trouble: send me only pop-up ads that promise instant destruction of my TV! |
