Internet use grows even as dot-coms die
Hi Pat -
This article, from ITWorld.com, is a good example of why I remain optimistic on telecom infrastructure.
Strange that everybody's talking about how "demand is slowing" from the telcos, but somehow, the demands on the infrastructure continue to increase...
:-))
Steve
Internet use grows even as dot-coms die
Nielsen study indicates users are happy staying longer on fewer sites
Ashlee Vance, IDG News Service
December 19, 2000
The number of people with Internet access in the U.S. continues to rise, and the Web-surfing public appears increasingly attentive when on the Web, according to a
study released Thursday by Nielsen/NetRatings, a service of Nielsen Media Research Inc. and NetRatings Inc., according to a statement by the companies.
About 56 percent of the population had home access to the Internet in the month of November. This number handily beat last year's figure of 43 percent during the same period.
In addition, the number of page views each month rose 32 percent this year, which according to NetRatings indicates that users are more fully exploring the content on a given site.
While frequent reports of Internet content providers shutting down continue to grab headlines, the increase in Internet usage coincides with the expectations of many
analysts. Industry pundits have long predicted heavy consolidation in many information technology sectors. Less choice on the Web, however, does not mean users will not turn to the Net for information and services, but rather that they will remain longer on a few trusted sites.
Yahoo Inc. seems to be benefitting most from recent Web trends. America Online Inc. (AOL) claimed more users in November but did not keep them for nearly as long as Yahoo did. For the month, more than 70 million home and office users visited an AOL-owned website. Each user spent just under 44 minutes on AOL-owned sites. Although Yahoo snagged only 65 million users, it managed to keep each one for 1 hour and 36 minutes.
Of the top 25 sites, few kept a user's attention for more than twenty minutes a month. The only three to break the 1-hour barrier were Yahoo, Microsoft Corp.'s MSN portal and eBay Inc.'s Web properties. eBay beat the entire field, with users keeping track of the auction front for more than 2 hours per month.
Nielsen Media Research, in New York, can be reached at +1-212-907-4220. NetRatings Inc., in Milpitas, California, can be reached at +1-408-957-0487.
Nielsen/NetRatings is at www.nielsen-netratings.com.
Ashlee Vance is a correspondent for IDG News Service.
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