Is this a high risk strategy for Intel?
The Scary Sandmen are, believe you us, quite prepared to take risks, knowing that if the gamble comes off, the gravy train will keep on rolling, the boss-men and the shareholders will get their bonanzas, and the capital expenditure and R&D can keep on cranking.
These semiconductor folk, with few if any exceptions, whether they be from Intel or AMD, are aggressive, single-minded and driven individuals who don't have laid-back Redmond or Cupertino airs and graces.
We have lost count of the number of projects Intel, over its history, has introduced and quietly canned, often at fantastic expense. Some, like Mr. i960, and more recently Master 710, never really made it. Others, like pulling the rug from under 3Com's feet by capturing the network interface card (NIC) market by stealth, have been super soaraway successes making a lorra lolly for Santa Clara. The failures are airbrushed from history or consigned with their owners to Intel cubicles in its Griffin Island, Banff or Irkutsk outposts.
Lots more at: theregister.co.uk |