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Technology Stocks : fashionmall.com, Inc. (FASH)

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To: Glenn Petersen who wrote (41)12/30/2000 12:51:15 PM
From: Glenn Petersen   of 76
 
GENI has no central focus. The Intermedia group, which is
rolling out Internet kiosks in malls nationwide, appears to
be their primary focus. Kiosks in shopping malls? Please.
Car rentals!!!! How does that fit in?

NOTE 8 - SEGMENT INFORMATION

The Company has five business units that have separate management and reporting
infrastructures that offer different products and services. The business units
have been aggregated into five reportable segments: Media, Intermedia,
Properties, Dynamedia and Car Rental. The Media group conducts direct response
advertising campaigns and buys media time and either sells it to third parties
or uses it to market its own products. The Intermedia group is deploying the
CENTERLINQ network of public access Internet kiosks in shopping malls within the
United States. The Properties group maintains the Company's building and
generates revenue from the building's tenants. Dynamedia provides creative
design and graphic services to clients including Fortune 500 companies. Car
Rental rents vehicles principally to the replacement market. Most corporate
expenses, such as internal administrative costs, legal expenses and debt
issuance costs, are included in the Media group.

Summarized financial information concerning the Company's reportable segments is
shown in the following table as of and for the nine months ended September 30,
2000:

<TABLE>
<CAPTION>
Net
Income Total
Revenue (Loss) Assets
---------------- ---------------- -----------------
<S> <C> <C> <C>
Media $ 26,301,673 $ (8,400,984) $ 18,330,259
Intermedia 229,241 (6,118,166) 9,908,033
Properties 749,412 (791,809) 12,069,431
Dynamedia 1,043,509 (58,360) 397,540
Car Rental 3,888,071 (1,350,745) 12,432,388
---------------- ---------------- -----------------
Total $ 32,211,906 $ (16,720,064) $ 53,137,651
================ ================ =================
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