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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG)
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To: REW who wrote (44334)1/5/2001 9:15:44 AM
From: ztect  Read Replies (1) of 44908
 
Regarding Music Sales:

On Monday, Dec 25, 2000 12:04 AM ET, Reply #44130 of 44335
contained within a lengthy post to my buddy Zed Hed,
and prior to the CEO's letter noting the elimination or
restructing of MMC, I presciently wrote the following:


"...you have to remember that this isn't a "dot.com"
pure play. What Coca Cola and Pennzoil hope to achieve
is not cd's sales or search site participants.

First Coca Cola and Pennzoil want to use incentives to
make their brands the preferred choice of product to
buy OFFLINE. (Eg. Joe Six Pack goes to buy motor oil,
and decides to buy Pennzoil rather then Vasoline becuase
he loves basketball and is now surfing the net anyway
checking out all the porn sites. Just the chance to
win free tickets or merchandise tips him toward Pennzoil
products...or Coke instead of Pepsi).

Second corporations like these two want
to know more about who is buying their products so as
to market subsequent campaigns targeted to these people.
When data is managed and extracted patterns
are determined about the age, location, names , sex
of people who buy the products. The initial registration
is just the introduction. Subsequent promotions and tie
ins build the relationship online to better understand
the consumer's buying habits to better market product
to these consumers to get more rev's from each customer.

Enhancing sales offline and gathering info
about the consumer are the primary funstions
of a marketing company.

At this stage, I personally think TIGI would be better
off adapting its b-model away from selling goods from
its own site for slim margins, and use it's card
type products and corporate relationships to drive traffic
to other etailors to reduce the advertising costs
of what hitherto have been competitors.

Such promotional coordinated corporate/online relationship
would be service contracts with down payments and
performance incentives.

Moreover Tigi could structure a percent of sale offline
for a buy through as sort of a offline (card) to online
affiliate buy through program in conjunction with a more
traditonal online affiliated approach all the time piggy
backing the corporate partner's advertising saving the
partnered dot.com its major cash burner (ie. traditional
direct advertising)...


Message 15079802
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