ztect, it's clear that you placed a great deal of thought into that post. However, my feeble brain can't figure out why you are reposting it after the events of the past week.
Responses from TIGI corporate officers indicate that the future of MMC is marginal at best, and if it doesn't tie into the new profitability strategy, MMC is history.
Putting MMC finality aside for a moment, would you please provide comments on the following:
<...corporations like these two want to know more about who is buying their products so as to market subsequent campaigns targeted to these people.When data is managed and extracted patterns are determined about the age, location, names , sex of people who buy the products. The initial registration is just the introduction.>
Who takes the responsibility for collecting, owning and distributing this information, the retailers or TIGI/Affinity?
Are there sufficient incentives for the consumer to devote time to register?
<At this stage, I personally think TIGI would be better off adapting its b-model away from selling goods from its own site for slim margins, and use it's card type products and corporate relationships to drive traffic to other etailors to reduce the advertising costs of what hitherto have been competitors.>
If the MMC does not have it's own value (product or service), then what "value" does it have to "drive traffic to other etailors to reduce the advertising costs"?
JMO, but it seems discussing your strategy would have been more appropriate during the 2nd and 3rd quarters of year 2000. It's not consistent with what's happening within TIGI today.
John |
