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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG)

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To: johngmack who wrote (44338)1/5/2001 5:37:07 PM
From: REW  Read Replies (2) of 44908
 
John, MMC is just one of the tools to use to attract customer signups. Affinity wants that information. Since it is a product line they want it to have a productive value also--or else. That is the Roix philosophy. It's function as a point of interest will probably continue to shrink as additional tools are expanded or brought on board. If they get the cost factors corrected and have a functional product remaining, we will continue to see it.

Look at the last regional Coke deal. Over 155,000 individuals signed up. Those are potential customers for other products. Those contain the revenue and margin of profit as they are contacted and purchase various products. If the cost of obtaining 155,000 individuals as potential customers is near zero, would it be a good deal? These are probably ours to work in total. Coke sold more Coke. Both sides win.

Happiness creates return engagements so we may see Coke again. This time the new management will have controlled the deal from inception.

Look at Pennzoil. Pennzoil and TIGI go together to set up the deal. Pennzoil gets what they want -- customers drawn through the advertised offerings. TIGI gets what it wants -- the signup information or data base plus GS gains membership. Both sides win.

Think of a MyCard Membership Club. What if it works somewhat like this? It has various products, including the MMC. Join for a fee and get decently priced products. The joiner has to give information and many probably join GS too. GS may give a 6 or 12 month waiver of the monthly fee. Buy a Card for further discounts. More information. We win and it is ours from start to finish. OOPs, won't finish.

"Zero customer acquisition cost" is what TIGI is building on. Their idea is to control the money and have the customer data base from start to... Any revenue sharing with clients is to be done from Affinity's receipts. That is not to say there won't be exceptions.

Most deals won't have initial numbers in the PRs other than working details and actual and/or potential exposure from which potential customer data can be brought into the data bank--see eUniverse.

This is sort of the same principal as we used to talk about with selling additional Cards to customers. Now we actually have the system in place and the makings of a couple membership clubs with more in mind. It doesn't hurt to have the cash flow to run and build the company either.
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