Mr. Burns, your last-week's shorts are showing. And may I say, you need a change, phew!
What's a dozen cost, you say? You don't know and you're short KREM? Tsk, tsk. What you don't know could cost you. Coffee might not be what you're talking about but I'm talking about it because Krispy Kreme makes really great coffee.
the reason is mom and pop don't have to sink a small fortune into the building, they don't have to buy the equipment at jacked up prices from KK, they don't have to pay jacked up prices to KK for KK mix, etc. Right. So the next thing you know, Mom and Pop will be building a burger stand next to McDonald's to drive them out of business since their prices aren't all jacked up. Then they can start with all the other franchises with their jacked-up prices and the next thing you know we'll all be eating at Mom and Pop's because they're going to own every stinking eatery in North America, their cost being so jacked-down, and all.
And the reason that Krispy Kreme hasn't expanded all over the South is because, until now, they haven't been aggressive in that regard. But now they are. And so far they're having great success with their expansion plan. (Look out, Sandy! Your donut con-a-sewers will soon be leaving you in the great flight to Krispy Kreme quality.)
Why should I mention the secondary in a post about how Krispy Kremes are not only better, but also less expensive than Your Old Irish Maid? We'll see what the secondary does to the price when the time comes.
In the meantime; change your shorts!
CC |