Solution to Enhance User Relationships; Flexible, Scalable Solution Integral Component to VerticalNet Marketing Efforts
PALO ALTO, Calif., Jan 8, 2001 (BUSINESS WIRE) -- Responsys.com, provider of the premier platform for online direct marketing, today announced that VerticalNet Markets, a division of VerticalNet, Inc. (Nasdaq: VERT ), the Internet's leading business-to-business e-commerce enabler, has selected the Responsys platform to deliver online newsletter campaigns to VerticalNet's 58 industry-specific business-to-business Web sites.
Newsletter campaigns regularly contribute to 85% increases in traffic to VerticalNet Markets.
The company selected Responsys.com to transition from a text-based message format to targeted HTML campaigns designed to enhance the relationship between VerticalNet and the user, offering valuable, dynamically created information. The flexibility of Responsys Interact(TM)'s technology has enabled VerticalNet's sites to achieve increased overall traffic from newsletter-generated visits.
"VerticalNet provides a unique combination of content, community and commerce," said George Wiedemann, president and CEO of Responsys.com. "Our sophisticated online direct marketing solutions let VerticalNet optimize their relationships with their already-targeted community members."
"We chose Responsys.com because of the flexibility and scalability of the platform," said Suzanne Hayes, director of operations for VerticalNet. "Our e-marketing efforts have really shifted gears toward building online community and increasing interactivity, and we see online direct marketing as an integral part of these efforts."
VerticalNet Markets |
