SEC Approves Nasdaq Plan for Central Display of Best Quotes
Washington, Jan. 10 (Bloomberg) -- The Securities and Exchange Commission approved Nasdaq Stock Market's plan to centralize display of its best stock quotes, overriding opposition from automated trading networks that compete with Nasdaq.
The SuperMontage plan, due to be put into effect at the end of the year, will make the three best customer orders for each stock more visible to investors on Nasdaq, the second-largest U.S. stock market.
``We expect SuperMontage to increase transparency for orders,'' said Annette Nazareth, SEC market regulation director.
The vote was a limited victory for SEC Chairman Arthur Levitt, who has fought a long-running battle to get the securities industry to increase price competition by centralizing U.S. stock trading. Levitt will be retiring in the next few weeks.
Nasdaq screens now display only the single best buy and sell orders, so investors looking for the next-best quotes must search the so-called electronic communications networks, or ECNs.
The ECNs, which automatically match buy and sell orders, account for about a third of Nasdaq's volume. Reuters Group Plc's Instinet Corp. and other ECNs have expressed concern that they would lose business under the SuperMontage plan.
The SuperMontage, originally proposed in October 1999, was changed eight times by Nasdaq in response to criticism from the ECNs and Senate Banking Committee Chairman Phil Gramm.
The Nasdaq plan seeks to link scattered markets created by the nine screen-based ECNs and dozens of dealers filling orders from their own inventories. Under the plan, the ECNs and dealers can voluntarily enter quotes on SuperMontage.
Competition
Instinet, the largest ECN, has argued that Nasdaq is exploiting its size to try to put some of its trading rivals out of business. Instinet President Douglas Atkin said SuperMontage, while voluntary, would effectively force ECNs to surrender control of their best-priced orders by routing them through Nasdaq.
Several ECNs joined Instinet in opposing SuperMontage, though Tradebook, which is owned by Bloomberg News' parent Bloomberg LP, broke ranks and supported the latest version.
Nasdaq plans to test SuperMontage with brokerages before implementing it in the fourth quarter. By that time, Nasdaq is due to be a private, for-profit company that will offer trading in decimal price increments.
Nasdaq officials have said they might eventually consider trying to extend the display of best orders to six places from three. They said SuperMontage will help investors by narrowing trading spreads, the difference between buying and selling prices.
``Any time you increase the incentive for investors to enter priced orders, you increase the likelihood that spreads will narrow,'' Nasdaq President Rick Ketchum said.
Mixed Reviews
Brokerages endorsed SuperMontage. Under the plan, dealers will be able to fill large orders more quickly by electronically matching quotes from the consolidated display on Nasdaq screens.
Mutual fund companies offered mixed reviews. They praised the trading anonymity granted by SuperMontage. Fund companies and other institutions prefer to trade anonymously, as they can on ECNs, to protect their investing strategies.
Mutual funds objected, though, that SuperMontage doesn't ensure that investors who offer the best quotes on a stock will get their orders filled. The plan lets dealers and institutions that match an individual investor's best quote get their orders executed ahead of his.
``This is another land grab by Nasdaq on behalf of its dealers,'' said Harold Bradley, a senior vice president at Kansas City-based American Century Investment Management, one of the largest no-load mutual fund companies.
Earlier attempts by Levitt to get U.S. stock markets to consider electronically linking all trading were scuttled by opposition from the New York Stock Exchange and Senator Gramm.
Nasdaq is introducing SuperMontage at the same time that the NYSE is moving to open display of its specialists' order books.
Nasdaq suffered a public relations blow this week when the SEC released a study showing that investors can expect to get better prices on the NYSE than on the Nasdaq. The report said investors who trade 300 shares of most Nasdaq stocks can expect to pay as much as $16.50 more than they would when trading a comparable NYSE security.
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