Waterhouse Goes High End, Finally
At most brokerages, investors who trade most get the goodies. Now, the same theory applies at TD Waterhouse . Not exactly an online brokerage trendsetter, Waterhouse is finally rolling out its own "select" offering for active investors. (It's in a special preview program now, to be available to all eligible customers mid-January.) After 36 trades a quarter, you get lower commissions and streaming quotes, as well as an integrated trading "cockpit" that pulls various account info into one screen. A whole host of other treats accrue after 72 trades per quarter.
But Waterhouse isn't exactly raising the bar here. The "select" Waterhouse trader gets market orders for $9.95, about the same as Datek's $9.99. And at Datek, that's the price even if you're not an active trader or if you're placing a limit order. As for streaming quotes, you can get plenty at Datek, even if you don't have an account.
Waterhouse users, please let me know how compelling you find your new cockpit. |
