Great Northern Bank Weathers Snowstorm With Sedona Customer Relationship Management System; Bank Able to Serve Customers Despite Storm That Knocked Out Mainframe Systems
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Jan. 16, 2001--Using Intarsia(TM), the customer relationship management (CRM) solution from SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com), Great Northern Bank based in St. Michaels, Minn. was able to open its doors and serve customers despite an unexpected winter storm that knocked out its mainframe computer systems.
Great Northern Bank, which has been using Intarsia for eight months, lost access to all of its customer information when its mainframe service provider had to shut down its systems for approximately half a day after an early-winter blizzard in December that dropped a foot of snow on parts of the Midwest. The bank quickly distributed a Web link to Intarsia to all personal bankers and tellers shortly after opening its doors to customers. All recipients received a crash course in using the Quick View feature of Intarsia, and were then able to quickly access critical customer information - including account balances, relationships and profitability. "We had just updated the information within Intarsia two days earlier, so our employees had reasonably up-to-date data which we could seamlessly provide to each customer," said Peter Alworth, chairman, Great Northern Bank. "Although our primary transactional system was down, Intarsia became our back-up operational system enabling us to help customers pay loans, make deposits and withdrawals and otherwise conduct their regular bank business without any disruption. Being that Intarsia is simple and easy-to-use, the training required was minimal."
Intarsia, available for purchase or by license as an ASP solution, is an Internet CRM application for small-to-mid-sized financial service companies. Using internal customer and/or prospect data from back office systems, Intarsia provides "information-on-demand" to all of Intarsia's CRM front-office components, such as customer quick views, lead tracking and management, profitability management, promotion management, campaign management and report publishing.
"While Intarsia is designed to work in concert with back office systems, it provides a complete view of customer information which in this case could serve as a kind of back up for the transactional system," said Marco Emrich, chief executive officer, SEDONA. "We are pleased that SEDONA's technology allowed Great Northern Bank to continue operations productively and not lose any customer opportunities due to the mainframe disruptions from the storm."
For more information on Intarsia, please call 800-815-3307 or visit the SEDONA Web site at www.SEDONAcorp.com. |
