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To: J. C. Dithers who wrote (14937)	1/16/2001 3:44:35 PM
From: shadowman	Read Replies (2) of 110652

J.C., You make a good point. I haven't been involved with PC's for that long (about 10 years), but I noticed right from the git go a definite "in group"-"out group" mentality. Fortunately this thread does not practice that approach. The jargon is so ridiculous and off putting that it's a wonder that these marketing geniuses ever sell anything to anyone who doesn't have an engineering degree. Add to that the way Microsoft has made the major operating system it's own arcane proprietary product and done such a poor job of making it user friendly for almost anybody, let alone the non techies in the world, is it any wonder that this wonderful contraption (the PC) has hit a few bumps in the road on it's way to universal acceptance? The Yugo approach will only go so far...the initial sale will not be followed up by an enthusiastic repurchase if the consumer is disappointed. These are the same people that brought us VHS VCR's, and still haven't figured out how to explain to the masses in understandable terms...how to program the damn things. When it comes to marketing a consumer product to the consumer a lot seems to be lacking.

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