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Pastimes : Clown-Free Zone... sorry, no clowns allowed

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To: pater tenebrarum who wrote (58494)	1/17/2001 7:19:07 AM
From: Wyätt Gwyön	Read Replies (1) of 436258

he was worrying about the wrong thing... Jeffrey Bezos Age: 37 Occupation: Chief executive officer, Amazon.com Inc., Internet retailing giant in Seattle Stressful Situation: When the company was branded "Amazon.toast." In 1997, George Colony, the CEO of influential technology analysis firm Forrester Research, made the dig as book retailer Barnes & Noble Inc. got serious about its Internet strategy. Until then, Amazon had enjoyed almost two years without any serious competition. Suddenly a wave of doomsayers and media were reporting that Amazon was about to get squashed by a bricks-and-mortar behemoth. "Everybody's mom read these articles and called their loved ones and said, 'Are you okay?'" says Mr. Bezos. "Everybody in the company was stressed out by this." The view that Amazon was going to be crushed came to seem logical even to Amazon's employees. How He Coped: Like other executives, Mr. Bezos says action of any kind, even symbolic, helps him deal in times of crisis. (So does junk food such as hamburgers.) "Anytime I feel stress is when I'm worrying about something and I haven't done anything about it," he says. In this case, he called an all-hands meeting of Amazon's 120 employees to discuss the predictions of imminent demise. He says he told workers to "wake up every morning with your sheets drenched" but to worry about things in their control, such as customers -- not competitors. Mr. Bezos's trademark belly-laugh and a touch of base humor helped lighten his and others' moods. "I said let's be clear I meant sweat," he says. interactive.wsj.com

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