Dave, Intel is apparently planning a media blitz for the P4. Here's another marketing idea I dreamt up.
The ad features two galley ships or two crew boats (WTH is a crew boat called, anyway?). The Intel and ship/boat and the AMD ship/boat are identical except for logos. But the Intel coxswain is beating too fast. Some of the oarsmen can't keep up -- they get all out of sync and are losing the race with the AMD boat.
The narration would go something like this:
Sports Announcer: "On your mark, get set, GO! Welcome, ladies and gentlemen, to the PC regatta. We have a race today between the two leading manufacturers of PC processors, AMD (AMD jingle=first 4 notes of Beethoven's Fifth?) and In... (the word is is cut off by the 4 note Intel jingle, but with the last note played badly flat on a Kazoo). Which CPU will let your computer run faster and smoother? It looks like the AMD team (very quick jingle) is off to an early lead (closeup of AMD team rowing smoothly). Look at the In...(mangled Intel jingle) team! They're trying to row too fast! (Show closeup of Intel crew, they're out of sync, one poor girl in the middle is getting hit by the oar handles of the guys in front of and behind her. Wait, it looks like the AMD team is approaching the finish line. Yes, the AMD team has won and proved that AMD processors are... (fade out to narrator...)
"PC's with AMD Athlon and Duron processors are the fastest in the world. Our competitor has introduced processors with higher NUMBERS and higher prices, but they actually run slower than AMD processors, just like that crew team that tried to row too fast. Computer magazines and laboratories have confirmed it -- the AMD Athlon and Duron processors are the fastest and smoothest in the world. Ask for AMD when you buy or upgrade your PC, it will save you money and take you places you've never been before."
(Now show the same crew team and boat that won the race rowing up the huge wave like the one in "Perfect Storm." But, unlike the movie, the boat gets through and on the placid sea on the other side of the monstrous wave, the crew stands up in the boat and shouts "A-M-D" as they clap their oars together above them.
BTW, I think using Beethoven's Fifth as a jingle is a master stroke. Its un-copywriteable and conjures up the notions of fate and dominance. Might seem a little trite, but I can't think of anyone else using it either.
Petz |
