MSN Pulls in Most Ad Revenue During Record Month for Online Advertising, According to AdRelevance; Online Advertising Continues Growth Despite Market Pessimism
BUSINESS WIRE - January 22, 2001 09:11
NEW YORK, Jan 22, 2001 (BUSINESS WIRE) -- Online ad impressions in December 2000 increased 21 percent over the previous month, reaching an all-time high of over 65 billion despite increasing market negativity toward the online advertising industry, according to AdRelevance, a Jupiter Media Metrix (NASDAQ:JMXI) company and an innovator in Internet advertising measurement technology.
The monthly AdRelevance Intelligence Report released today reveals that MSN and Yahoo! dominate other Web sites in terms of ad revenue and impressions. According to the report, MSN brought in the most ad revenue during December (180 million dollars) while Yahoo! led all sites with over 7.5 billion ads served -- numbers more than three times their nearest rivals'. The data also shows that Amazon.com led all advertisers with almost three billion ad impressions in December.
Key findings from the AdRelevance Intelligence Report, which measured online advertising impressions, spending and messages on 1,000 Web sites during December 2000 include:
-- Amazon.com led all advertisers in ad spending (61.8 million dollars). Forty two percent of Amazon's spending was on MSN.
-- MSN received an average of $486,000 in revenue per advertiser
(370), compared to $105,000 for Yahoo! and Netscape.
-- Geocities was first among sites ranked by number of
advertisers with 1,507. Yahoo! ranked second with 1,123.
-- Netscape, Excite and iWon rounded out the top 5 Web sites by
ad revenue (Table B below).
"Online advertisers approached the holiday season with significant concerns due to the increasingly negative perceptions of the industry. However, the latest AdRelevance data indicate a robust, across-the-board increase in online ad impressions during December," said Charlie Buchwalter, vice president of media research for AdRelevance, a Jupiter Media Metrix company. "MSN outpaced the competition by concentrating on the biggest spenders in the online advertising market and appears to be the winner of the holiday season among the ad-supported Web sites."
Table A: Top 5 Online Advertisers Ranked by Ad Spending Source: AdRelevance, a Jupiter Media Metrix company
Company December 2000 Ad Spending
In Millions
------- -------------------------
Amazon.com (1) $61.8
Barnesandnoble.com (2) $23.8
Classmates.com (3) $19.3
First USA (4) $11.2
eBay (5) $11.1
Note: These numbers represent rate-card spending for all banner
and button types excluding house advertising. They do not include
revenues derived from sponsorships and other fees.
Table B: Top 5 Web Sites of December 2000 Ranked By Ad Revenue
Source: AdRelevance, a Jupiter Media Metrix company
Web site December 2000 Revenues December 1999 Rank
In Millions
-------- ---------------------- ------------------
MSN (1) $180 2
Yahoo! (2) $118 1
Netscape (3) $56 7
Excite (4) $36 9
iWon (5) $36 N/A
Note: These numbers represent rate-card spending for all banner
and button types excluding house advertising. They do not include
revenues derived from sponsorships and other fees.
Table C: Top 5 Web Sites of December Ranked by Ad Impressions
Web site Ad Impressions
In Millions
-------- ---------------
Yahoo! 7,620
MSN 6,343
iWon 2,556
AOL.com 2,204
eBay 1,582
These and other figures are available in the January AdRelevance Intelligence Report, entitled "Advertising Within the Budget: The Relationship Between Advertising and Company Size." The reports are released for sale monthly and are designed to provide customers, news media and industry watchers with a timely perspective on the rapidly changing landscape of online advertising. For more information on AdRelevance and the AdRelevance Intelligence Report, please visit adrelevance.com or call 888/649-6540.
Definitions
Impressions: The number of times an ad is rendered for viewing.
One impression is equivalent to one opportunity to
see an ad.
Spending: A calculation of the estimated cost of placing ads
(impressions standard rate card CPM).
About AdRelevance, a Jupiter Media Metrix company
AdRelevance, a Jupiter Media Metrix company, is an innovator in Internet advertising measurement and ad tracking technology. The company's advanced intelligent agent technology systematically and continuously scours the commercial Web universe, collecting online advertisements from more than half a million URLs. With data on hundreds of thousands of unique ads, representing more than 15,000 advertisers, the innovative AdRelevance service provides advertisers, agencies, media companies, marketers and financial analysts with critical information that tells them where, when and how competitors and potential clients are advertising on the Internet. Visit us at www.adrelevance.com for more information.
About Jupiter Media Metrix
Jupiter Media Metrix, formed by the merger of Jupiter Communications and Media Metrix, is a global leader in market intelligence for the new economy. The Company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle East. Visit us at www.jmm.com for more information.
Editors Note: Unless otherwise noted, please source all data as the following: AdRelevance, a Jupiter Media Metrix company.
CONTACT: AdRelevance, a Jupiter Media Metrix company Steven Sachs, 917/534-6852 ssachs@mmxi.com
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