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"Firelight completes filming Butch Harmon series
Firelight Corporation FRL
Shares issued 8,592,571 Jan 26 close $0.50
Mon 29 Jan 2001 News Release
An anonymous director reports
Further to the announcement as reported in Stockwatch Jan. 24, 2001,
Firelight Corporation has now completed the filming of its three-part Butch
Harmon instructional video tape series. The series, which was filmed at the
Harmon School of Golf on the Grand Bahaman Island, is now in the initial
stages of editing with an expected release date of Feb. 19, 2001. One
commercial was also successfully shot on site. All those involved in the
production, including Mr. Harmon, Convergence Film and Television, and
Firelight Corporation are extremely pleased and excited at the quality and
nature of the film footage obtained, and fully expect an exceptional
completed product.
The company's optimism of the marketing potential of this series was very
well substantiated at the PGA's major merchandising Golf Show in Orlando,
Fla., over the weekend. Written proposals from a number of potential
marketers are scheduled including a multidimensional joint marketing
proposal from a major golf magazine. As well, steps have been undertaken to
initiate a substantial direct television marketing program for the series.
It is expected that the Mr. Harmon name, as coach to Tiger Woods, will
promote strong sales momentum.
Firelight is nearing completion of development of a new training aid, the
Butch Harmon Putting Insight, and negotiations have begun for mass merchant
retail distribution . As with the video series, direct television marketing
programs are expected to not only produce significant revenues for the
company but also to drive the retail market."
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