Ascential Software, Inc. Delivers Business Intelligence to OneLink, Inc.; DataStage Enables OneLink to Cut Customer Ramp-Up Time by More than 40%
WESTBORO, Mass.--(BUSINESS WIRE)--Jan. 31, 2001--Ascential(TM) Software, Inc., an independent operating company of Informix(R) Corporation (Nasdaq: IFMX), today announced that OneLink, Inc. (OTC Bulletin Board: ONEL), a leading provider of telecommunications-based business intelligence services delivered via the Internet, is increasing productivity and cutting costs by using DataStage(R) to process and load increased quantities of customer call information. Leveraging this information, OneLink is able to provide accurate business intelligence data that its Incumbent Local Exchange Carrier (ILEC) partners use to better market and serve end consumers and gain competitive advantage. In addition, since implementing DataStage, the industry's leading data and meta data integration infrastructure, OneLink can now ramp up new customers more than forty percent faster than with its previous proprietary solution.
Founded in 1990, OneLink provides ILEC partners with services that enable production of business-intelligence reports based on call data of the ILEC's small to medium sized business customers--e.g., data on location of the businesses' incoming callers, frequency of calls, number of unanswered calls and busy calls. These reports provide valuable marketing and operational information that allows small and medium sized businesses to operate more efficiently and effectively. To support the company's growing volume of incoming customer data, OneLink required a scalable, open-platform business intelligence solution. DataStage enables OneLink to cut customer data loading time almost in half, allowing the company to quickly respond to increased customer demand and changes while sustaining application and data quality. DataStage's seamless link to OneLink's Oracle database also provides the company with the tools to quickly conduct audits, error reporting and quality control checks.
"As OneLink's customer base continued to expand, it was necessary that we have a scalable business intelligence solution that worked well with our existing data warehouse infrastructure," said Beth Evans, director of consulting and development, OneLink, Inc. "After an extensive comparison to competitive products we chose DataStage. Not only does DataStage increase the company's productivity, enabling us to run rapid data transformations of the more than 800,000 records OneLink receives a day, but it allows us to more efficiently serve our customers."
"The ability to maximize raw data for a competitive advantage is critical to the success of all companies operating in today's highly competitive business environment. Integrating DataStage with its database provides OneLink with the technology to service new and existing clients efficiently and affordably," said Mike Wipperfeld, vice president of marketing, Ascential Software, Inc. "DataStage is helping OneLink leverage business intelligence to stay ahead of the competition and meet the company's growing customer demand."
About OneLink
OneLink, Inc., based in Eden Prairie, Minn., is a leading ASP of Internet-delivered business intelligence services to the telecommunications industry. The company markets its TeleSmart Data Services solution to network providers who use the service to build and/or enhance business customer relationships and increase customer satisfaction, loyalty and retention. For more information visit onelink.com.
About Ascential
Ascential Software, Inc. is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, Mass., Ascential has offices worldwide and supports more than 1500 customers, including Fujitsu-Siemens; Towers Perrin; Pfizer, Inc.; BizRate.com and Subaru of America, Inc., in such industries as telecommunications, insurance, financial services, healthcare, media/entertainment and retail. Ascential is an independent operating company of Informix Corporation (NASDAQ: IFMX) and can be found on the Web at www.ascentialsoftware.com.
(c)2001 Ascential Software, Inc. All rights reserved. Ascential is a trademark of Ascential Software, Inc. and may be registered in other jurisdictions. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisduictions: Informix(R), DataStage(R), Media360(TM), Axielle(TM)and i.Decide(TM).
Safe Harbor Statement
This public announcement contains forward-looking statements which are subject to numerous risks and uncertainties. These forward-looking statements include those as to: The extent to which the company can maintain its status as a leading provider of software products to particular segments of the software market, The extent to which the company's software products will enable its customers to realize more value from their enterprise data, reduce costs and increase profitability, The extent to which the CRM, financial services, telecommunications, media/entertainment and healthcare markets for the company's software products continue to experience high growth rates, and The extent to which the company can maintain and grow its current group of product and service partners.
Any statements that are not statements of historical fact should be considered forward-looking statements as a result of certain risks and uncertainties. These risks and uncertainties could cause actual results and events to differ materially from historical or anticipated results and events. Investors and potential investors should review carefully the description of the risks and uncertainties which, together with other detailed information about Informix Corporation, is contained in the periodic reports that Informix Corporation files from time to time with the Securities and Exchange Commission.
This public announcement contains information that is accurate as of January 31, 2001, the date of the public announcement. The company disclaims any obligation to update or correct the information as a result of financial, business or any other developments occurring after January 31, 2001.
CONTACT:
Ascential Software, Inc.
Barbara Petrocelli
(508) 366-3888 x 3009
barbara.petrocelli@ascentialsoftware.com
or
Miller Consulting Group
Jennifer Yanoff
(617) 262-1800 x 252
jennifer@millergrp.com
KEYWORD: MASSACHUSETTS
BW2103 JAN 31,2001
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