Red Bull Co-Sponsorship
Red Bull Co Sponsorship Agreement
1/31/01
AIRBOMB.COM INC. ("AIR-V;ABOM-L") - Red Bull Co-Sponsorship Agreement
Airbomb.com Inc. is pleased to announce that the Company will co-sponsor
"Team Red Bull" which will compete in the nationally televised Hi-Tec Adventure
Race Series and the Fogdog 24 Hour Adventure Race. High performance
mountain bike manufacturer/distributor Airbomb has reached an agreement with
Red Bull, the world's best selling energy drink, for the 2001 season. As reported
in Business Week Online (June 30, 2000), since coming to the U.S. in 1997, Red
Bull, a privately held company, has seen its U.S. revenues double every year as
part of the more than 1 billion dollars in global sales in 2000.
The eight race series is slated to be televised on the Outdoor Life Network (OLN)
in the United States and in the many countries of OLN's worldwide affiliates. The
additional 24 Hour Adventure Race will be carried by OLN as well as Fox Sports
Networks, which reaches more than 70 million homes in North America, as well
as numerous specialty channels around the world. The Hi-Tec Adventuring
Racing Series, which began in 1996, has grown dramatically from 450
competitors in its first year to an expected 8000 in 2001 and is part of the
X-Games phenomena that is sweeping the world.
Team Red Bull, which came second in last year's Hi-Tec Adventure Race Series
and second at the National Championships, will be riding specially designed
Airbomb bicycles. Red Bull team captain, Andy Patranek stated: "We are
ecstatic to have Airbomb supply our race bikes. They understand how important
it is for our team to have the best equipment and we know Airbomb can provide
it." Airbomb president David Houston stated, "Red Bull's tremendous brand
strength and commitment to sport will provide our name and our products with
extensive exposure. Red Bull's word-of-mouth marketing augments Airbomb's
global marketing strategy."
About Red Bull Energy Drink
Red Bull Energy Drink is a privately held company that was launched in Austria
in 1987. Strong growth has led to an estimated sales figure for 2000 exceeding 1
billion dollars US. The product is currently distributed in 45 countries. Red Bull's
brand has a strong association with many international sports, including their
own Formula One race team as well as professional surfing, snowboarding,
motorcycle racing, wake boarding, skiing, etc. Red Bull is the world's #1 energy
drink by market share.
About Airbomb.com Inc.
Airbomb.com Inc. is an internet retailer and distributor of mountain bikes and
related parts and accessories. The Company is unique because it has developed
strong relationships with some of the largest component manufacturers in Asia
and North America. Selling products direct from the manufacturers to the
consumers and retail dealers at wholesale prices or less allows Airbomb.com
customers significant price advantages over the competition.
According to the World Market Report International Bicycle Statistics, 1999
Interbike Directory, the United States retail market for bicycles and related parts
and accessories is approximately USD $5.4 billion and USD $25 billion globally.
Further disclosure of the Company's activities can be found in the "Investors"
section at www.airbomb.com.
On behalf of the Board
"David Houston"
David Houston
President
The Canadian Venture Exchange has neither approved nor disapproved of this
news release. Certain statements contained herein are 'forward looking
statements' (as such term is defined in the Private Securities Litigation Reform
Act of 1995.) These statements are based upon the belief of the Company's
management as well as assumptions made beyond information currently
available to Company Management. Because such "forward looking statements"
are subject to risks and uncertainties, actual results may differ materially from
those expressed or implied. Such ''forward looking" statements include, but are
not limited to, competitive factors, general economic conditions, customer
relations, relationships with Vendors, government supervision and regulation,
product introductions and acceptance, technological changes in industry
practices and other factors discussed in filings made by the Company with the
Security and Exchange Commission. TEL: 1-800-639-0544
Airbomb.com Inc. TEL: 1-604-689-1659 FAX: 1-604-689-1722 Email:
airbomb@senategroup.com Websites: www.airbomb.com |
