IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: Bob Burke who wrote (12325)	2/1/2001 6:08:54 PM
From: mike.com	Read Replies (1) of 13157

Bob, I don't believe it will. According to ACTV - In November 1999, we formed a company, Digital ADCO, Inc., with Motorola Broadband to develop applications for the delivery of targeted television advertising. Digital ADCO's principal product, SpotOn(TM), will permit advertisers to deliver targeted messages to individual viewers based on demographic information stored in their digital set-top boxes. In addition, SpotOn will offer accountability to advertisers by reporting which households viewed a given commercial, along with the aggregate demographic profiles of those households. It's the demographic profiles created by ADCO which will be valuable to advertisers, not the specifics of names, social security numbers, addresses, etc.

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