ADSOCIETY ENTERS NORTH AMERICA, ACCESS TO ADVERTISERS AND WEBSITES IN THE US AND EUROPE
Strategic Sales Partnership with L90, a Premier Marketing, Technology and Media Company, provides AdSociety with strong North America Presence
Date Posted: 02/02/2001
AdSociety, the first pan-Asian broadband advertising, marketing and sales network and a majority-owned joint venture of Pacific Century CyberWorks (NYSE : PCW) today announced that it has signed a strategic sales partnership agreement with L90 (NASDAQ: LNTY), a marketing, technology and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. The sales partnership, which includes a comprehensive cross-selling agreement between the two companies, will increase both companies’ reach of advertisers and web publishers around the world.
This announcement follows AdSociety’s recently announced exclusive sales representation agreement with ETWebs, the leading broadband network in Taiwan, as well as with ThaiAdClick, the largest interactive marketing solutions provider in Thailand. Prior to partnering with L90, AdSociety had secured sales representation agreements with a number of major North American and European websites, including USAToday, AllAdvantage, Net2Phone, Boston.com, NYTimes, Stockhouse, Everyone.net, SiliconValley.com, AdventureTV.com and BroadbandExperience.com
Currently, AdSociety operates out of eight offices in Asia-Pacific, and L90 has eight offices operating across North America and Europe.
L90 has a network of over 350 premium Web sites that serves over 4 billion impressions each month. Under the new L90 partnership, the AdSociety network, launched in mid September last year now includes over 750 narrowband and broadband websites.
L90, headquartered in Los Angeles, California designs, develops and implements marketing campaigns that constantly reinforce a direct and interactive relationship between a brand and audience, providing value to both customers and marketers. ProfiTools, L90’s fully outsourced and 100% permission based data-driven marketing platform, offers its customers the ability to build targeted, high-value relationships with Internet users, thereby further monetizing their customer base. ProfiTools integrates adMonitor™, L90's proprietary serving, tracking and marketing technology with a global opt-in database and supportive sales and service team. By converting Internet users into loyal customers, L90 helps marketers drive value, build lasting relationships, and generate profit. L90’s publisher partners include Hollywood Stock Exchange, PBS, SEGA.com, and its list of advertisers include established brands such as Amazon, Dell, General Motors, Levi's, Mercedes Benz, Microsoft, Sony and VISA.
Patrick Jonathan Wong, Founder and CEO for AdSociety, said, "We have broken new ground in the ad networks industry by going global in less than six months after our launch. With our independent business model and rapid global roll out we are substantially growing our horizontal traffic, and continue to offer an unrivalled vertical capacity to match advertisers’ need within relevant markets. This alliance is a significant development for AdSociety, as our regional markets are increasingly being sought by North American and European advertisers. Equally important for us is our ability to provide our Asia-Pacific advertisers with a complete global online marketing and sales solutions."
L90's Executive Vice President of Advertising Sales Manager, Keith Kaplan said, "The broad reach provided by the specialized, high-quality sites of AdSociety's Asia-Pacific network gives L90’s growing advertising client base access to entirely new markets. We are excited by this new partnership as our clients increasingly see the tremendous potential of the Asia Pacific region."
According to a recent report by Forrester Research in January 2001, worldwide Internet advertising will grow from approximately US$8.3 billion in 2000 to approximately US$42.1 billion in 2005. Of this amount, Asia Pacific is expected to grow from approximately US$534 million in 2000 to approximately US$4.5 billion in 2005. In another report by the Nihon Keizai Shimbun, Internet advertising in Japan will exceed Radio advertising for the first time to over US$2 billion in 2002.
AdSociety currently provides advertising, marketing and sales services to Pacific Century CyberWorks related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to both advertisers and member websites across Asia Pacific. It has previously secured a majority-owned joint venture with Korea’s second largest publicly listed advertising agency, LG Ad, to form AdSociety Korea to tap on the broadband advertising opportunities in the world’s largest broadband market.
About AdSociety
AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (NYSE : PCW), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to marketers and to over 700 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 100 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company).
AdSociety’s clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, Level 3, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USAToday, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group Company), L90 (NASDAQ: LNTY), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found in www.adsociety.com.
About L90
L90 is a marketing, technology and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. The company's ProfiTools solution integrates adMonitor™, L90's proprietary serving, tracking and marketing technology with global sales, marketing and service team. ProfiTools offer L90's customers the ability to build targeted relationships with Internet users, thereby further monetizing their customer base. By converting Internet users into loyal customers, L90 helps marketers drive value, build lasting relationships, and generate profit. L90's ProfiTools include sponsorships, microsites, content integration, rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters, and many more next-generation marketing tools. L90 currently works with over 350 Web publishers and over 1200 marketers worldwide, including Visa, Microsoft, General Motors, Warner Brothers and Proctor & Gamble. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Detroit, Miami, Seattle and London.
For further information, please contact:
Sandra Low
AdSociety Limited
Tel: 852-2509-2228
Email: sandra.low@adsociety.com
Nor E. Badron / Amy Ho
Ogilvy Public Relations Worldwide
Tel: 852-2884-8570 / 852-2884-8543
Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com
Lisa Cohen
L90
Tel: (310) 751 0200 x311
Email: LisaC@l90.com
Press Release Number: 1110
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