Disagree slightly on a couple points...
The $1.1 mil spent , in my opinion,
wasn't spent wisely to maximize the returns.
Instead of a "mass" mailing, which in and of itself
cost a considerable sum, the scope of the program
should have been limited to grades 6 thru 12
in areas of sufficient income (eg. where people
had computers in their homes to access the web site),
or in other words more "targeted".
Moreover the distribution itself should have
functioned more on a "avon lady" model
(for lack of a better term) where
anyone could conceivably become a distributor
with profit sharing mitigating the need for a
network, plus further reducing the need for
an anonymous mailer. (see link in post #44531
for further explanation of the model).
CCI was structured with a distributorship.
Tsig.com wasted a lot of time and money before
trying again to reform the old distributorship
network, and by that time, tsig decided
it then couldn't afford to do so per the old model
without ever attempting a much simpler system.
So in gist I basically agree with the brunt of your
post(s), but IMO the failure of the LL deal was
one more of mis-allocation, mismanagement,
and insufficient focus rather than one of
inadequate fiscal resources.
As to your other posts pertaining to share price....
all I'll say is that the fat lady hasn't sung yet.
Till she does, I'll wait for the SEC filings
which actually are something I anticipate
this time around, rather than dread like
previously quarters.
Or in other words, I'll forgo the dirge unto
at least May 15th....irrespective of the share price.
z |
